# Incorporated Incubator Businesses create innovation hubs to support emerging startups. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Dec 17, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-incubator ## Key Figures - Trend score: 5.6/10 - Evidence articles: 8 ## What is the Incorporated Incubator trend? **Incorporated Incubator:** Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company. ## The consumer insight behind the Incorporated Incubator trend Many consumers today see brands that they purchase from as extensions of themselves, and have become harder to impress over time, especially with more disruptive and more customer-centric brands launching all the time. To keep pace, many companies feel pressure from consumers to constantly innovate and stay relevant by using new approaches like incubators. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 1, 2016 to Aug 27, 2018 - Published: Dec 17, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Incorporated Incubator trend ### Corporate Incubators Companies are creating incubators to foster the growth of small businesses and to use them as a source for new developments. ### Multinational Collaboration Big corporations are collaborating with startups to connect the corporate market more closely to the startup market and to bring in new innovations. ### Specialized Incubation Spaces Fashion and furniture industries are creating specialized incubation spaces to provide resources to innovative startups and to encourage continued innovation. ## What the Incorporated Incubator trend means for industry ### For Venture Capitalism As the venture capitalist industry continues to expand, large brands are looking for ways to collaborate with smaller brands to encourage innovation. ### For Small Business Empowerment Platforms like Office Depot's BizBox provide tools and services that empower small business owners to build a successful business and make their mark. ### For Eco-Friendly Food and Farming Food-funding accelerators like the Chipotle Aluminaries Project are investing in innovative food and farming companies that aim to change the food landscape and create a better future. ## Workshop question Conceptualize what an innovation incubator would look like within your company. ## Trend signals for Incorporated Incubator Trend score 5.6 out of 10, from popularity 82%, activity 77%, freshness 8%. - Popularity: 82% - Activity: 77% - Freshness: 8% ## Examples of the Incorporated Incubator trend 8 featured examples from Jun 1, 2016 to Aug 27, 2018. - [Low-Cost Start-Up Hubs](https://www.trendhunter.com/trends/startup-hubs): Julius Taminiau & Carl Turner Architects Made a Shipping Container Village (Category: Eco) Implication: New designs, such as shipping container villages, can lead to more eco-friendly and budget-friendly solutions for clients in need of affordable housing or workspaces. - [Millennial Start-Up Services](https://www.trendhunter.com/trends/bizbox): Office Depot's BizBox Empowers Business Owners with Growth Tools (Category: Business) Implication: The all-in-one platform model of Office Depot's BizBox presents a disruptive innovation opportunity for e-commerce companies looking to offer comprehensive services to small busin… - [Furniture Brand Incubators](https://www.trendhunter.com/trends/start-up-incubator): IKEA is Launching 'Bootcamp' as a Start-Up Incubator (Category: Art & Design) Implication: IKEA's Bootcamp provides an opportunity for start-ups in the furniture industry to collaborate with a well-known brand and access resources to create disruptive innovations. - [Startup Incubator Collaborations](https://www.trendhunter.com/trends/digital-startup): L'Oreal Has Invested in the Digital Startup Founders Factory (Category: Business) Implication: L'Oreal's investment in Founders Factory indicates a potential disruptive innovation opportunity in the cosmetics industry by supporting and nurturing beauty tech startups. - [Expansive Innovation Spaces](https://www.trendhunter.com/trends/cambridge-innovation-center): The Cambridge Innovation Center Received Funding To Expand Into Europe (Category: Business) Implication: The expansion of innovation spaces presents disruptive innovation opportunities for the real estate development industry to cater to the growing demand of startups and technology… - [Food-Funding Accelerators](https://www.trendhunter.com/trends/chipotle-aluminaries-project): The 'Chipotle Aluminaries' Project Supports Eco Food Ventures (Category: Business) Implication: Disruptive innovation opportunity: Investing in companies that are developing cutting-edge technologies for sustainable and efficient food and farming practices. - [Fashion Innovation Hubs](https://www.trendhunter.com/trends/joe-fresh-centre): The Joe Fresh Centre for Fashion Innovation is a Space for Creators (Category: Business) Implication: The Joe Fresh Centre for Fashion Innovation supports startups in the fashion industry, providing resources for innovative design and business strategies. - [Tech Venture Incubators](https://www.trendhunter.com/trends/microsoft-ventures): Microsoft Ventures will Focus on Connecting the Brand to Startups (Category: Business) Implication: The technology venture capitalist industry is a prime field for disruptive innovation, with opportunities to revolutionize funding and support for startups. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)