# Branded Hotel Brands create custom overnight experiences for their consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 26, 2018 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-hotel ## Key Figures - Trend score: 5.9/10 - Evidence articles: 4 ## What is the Branded Hotel trend? **Branded Hotel:** Brands are not simply collaborating with those in the hospitality industry, but rather, they’re creating completely branded overnight experiences of their own. These branded hotels allow retailers to showcase their products and services while creating interactive environments. ## The consumer insight behind the Branded Hotel trend As the ever-growing experience economy accelerates, many consumers—especially Millennials—place a premium on interactive experiences that are memorable, engaging, and immersive. This stems from a desire for more unique activations where individuals can socially interact with the brand and one another, facilitating a type of culture around experience and allowing consumers to feel more comfortable. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 26, 2017 to Oct 24, 2018 - Published: Oct 26, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Branded Hotel trend ### Branded Hotels Brands are creating completely branded overnight experiences of their own ### Immersive Experiences Consumers place a premium on interactive experiences that are memorable, engaging, and immersive ### Multi-sensory Hotels Hotels that stimulate guests' senses, such as sight, sound, smell and touch are becoming popular ## What the Branded Hotel trend means for industry ### For Hospitality Industry Brands are utilizing the hospitality industry to create immersive experiences for consumers ### For Gaming Industry The gaming industry is partnering with the hospitality industry to provide immersive experiences for gamers ### For Beauty Industry The beauty industry is expanding their high-end aesthetics to the world of hospitality ## Workshop question How could you create a story or social experience around your products and services? How can you make it more of an event than merely a point of purchase? ## Trend signals for Branded Hotel Trend score 5.9 out of 10, from popularity 86%, activity 82%, freshness 8%. - Popularity: 86% - Activity: 82% - Freshness: 8% ## Examples of the Branded Hotel trend 4 featured examples from Oct 26, 2017 to Oct 24, 2018. - [Branded Multi-Sensory Hotels](https://www.trendhunter.com/trends/the-dove-hotel): The Dove Hotel Helps Guests Discover Their Unique "Pleasure Profile" (Category: Marketing) Implication: Hotels and resorts can leverage multi-sensory experiences to differentiate themselves and provide guests with memorable and personalized stays. - [Immersive Sneaker Hotel Activations](https://www.trendhunter.com/trends/converse-one-star-hotel): The Converse One Star Hotel Features Celebrity-Curated Spaces (Category: Marketing) Implication: Fashion brands can create immersive and exclusive experiences to promote their products and celebrate their brand identity. - [Gamer Pop-Up Hotels](https://www.trendhunter.com/trends/xboxs-stay-n-play): Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites (Category: Marketing) Implication: Hotels can capitalize on the popularity of gaming by creating gamer-specific rooms or collaborating with gaming brands for immersive experiences. - [Expansive Beauty-Based Hotels](https://www.trendhunter.com/trends/ysl-beauty-hotel): The YSL Beauty Hotel is Opening in New York City (Category: Marketing) Implication: The beauty and cosmetics industry can explore opportunities to create immersive brand experiences through hospitality ventures, like beauty-focused hotels. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)