# Branded Hosting Brands help consumers along in the process of hosting. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 29, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-hosting ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Branded Hosting trend? **Branded Hosting:** Brands that are often paired with socialization and entertainment are now helping consumers use their products to create in-home hosting experiences in a post-pandemic world. Examples in this space include backyard parties made in collaboration with drink brands, and streaming sites that have partnered with alcohol brands. ## The consumer insight behind the Branded Hosting trend As North American consumers enter unfamiliar territory where they're having to re-enter public spheres in a post-pandemic world, they're increasingly turning to brands that help this process along. Whether it's in socialization or health maintenance, consumers are relying on brands for their post-pandemic lives. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 10, 2021 to Nov 1, 2022 - Published: Sep 29, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Hosting trend ### In-Home Hosting Experiences Brands are helping consumers use their products to create in-home hosting experiences in a post-pandemic world. ### Low/No Alcohol Libations Growing consumer desires for low alcohol and alcohol-free libations are leading to virtual Aperitivo events and product launches with major brands like Peroni. ### At-Home Entertaining Partnerships Partnerships are forming to suggest ways how entertaining experiences at home can be elevated with unique pairings. ## What the Branded Hosting trend means for industry ### For Food & Beverage Brands are offering low/no alcohol libations, and hosting virtual events focused on pairing food and drinks. ### For Home Decor & Design Tablescape and home hosting kits are being offered as a complete party solution with all design and decor included. ### For Entertainment Partnerships are forming to elevate the at-home entertainment experience with unique pairings such as cocktails designed for specific television shows. ## Workshop question How is your brand helping customers adjust to post-pandemic lifestyles? ## Trend signals for Branded Hosting Trend score 3.8 out of 10, from popularity 58%, activity 43%, freshness 13%. - Popularity: 58% - Activity: 43% - Freshness: 13% ## Examples of the Branded Hosting trend 6 featured examples from Feb 10, 2021 to Nov 1, 2022. - [At-Home Entertaining Partnerships](https://www.trendhunter.com/trends/entertaining-experiences-at-home): HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home (Category: Lifestyle) Implication: Streaming services can partner with luxury brands to provide suggestions for at-home entertainment pairings and enhance the overall viewing experience. - [Summer Tablescape Kits](https://www.trendhunter.com/trends/tablescape-kits): Tablescape Kits Help Host the Perfect Summer Dinner Party (Category: Art & Design) Implication: Tablescaping kits present an opportunity for party supply companies to offer all-in-one party packages, making at-home entertaining more accessible and convenient for customers. - [Virtual Aperitivo Events](https://www.trendhunter.com/trends/peroni-libera-1): The Peroni Libera 0.0% Launch Event was Hosted by Chef Rob Rossi (Category: Lifestyle) Implication: Companies can capitalize on the demand for unique food and beverage Pairings that can be experienced at home through virtual events and tutorials. - [Friendsgiving Hosting Kits](https://www.trendhunter.com/trends/hosting-kits): Wasa's Kits Feature Athleisure Outfits for Low-Key Get-Togethers (Category: Marketing) Implication: Companies in the apparel and fashion industry can explore the trend of athleisure hosting kits and create customizable outfits to suit any occasion. - [Backyard Seltzer Gardens](https://www.trendhunter.com/trends/seltzer-garden): PRESS & Emily Henderson are Turning Backyards into Refreshing Escapes (Category: Lifestyle) Implication: The increasing demand for hard seltzers and craft versions of the beverage creates opportunities for innovation in flavors, marketing, and production methods. - [Home Entertaining Video Series](https://www.trendhunter.com/trends/black-southern-belle): Black Southern Belle Launched a Series of Entertaining Tips (Category: Lifestyle) Implication: Opportunity to create culturally-based food and drink products or services for at-home entertaining. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)