# Branded Holiday Brands seek to create organic buzz online with product-centered dates. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 16, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-holiday ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Branded Holiday trend? **Branded Holiday:** In an effort to carve out a place in the minds of consumers, brands create product-centered holidays that give individuals a reason to engage with the product. This progression can also be seen as a natural extension of emotive marketing in its effort to cultivate a sentimental or nostalgic moment that consumers can feel a part of. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 21, 2015 to Jul 16, 2016 - Published: Jun 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Branded Holiday trend ### Product-Centered Holidays Brands create holidays centered around a product to incentivize consumer engagement. ### Digital Campaigns for Food and Beverage Brands Food and beverage brands utilize digital campaigns to promote their products and incentivize consumer engagement. ### Sports and Seasonal Holiday Campaigns Retailers use sports and seasonal holidays as an opportunity to launch new product lines and appeal to holiday shoppers. ## What the Branded Holiday trend means for industry ### For Food and Beverage The food and beverage industry can benefit from creating product-centered holidays and digital campaigns. ### For Retail The retail industry can take advantage of sports and seasonal holidays to launch new product lines and appeal to holiday shoppers. ### For Marketing and Advertising Marketing and advertising professionals can utilize product-centered holidays and digital campaigns to incentivize consumer engagement and promote brand awareness. ## Workshop question What traditions or nostalgic moments could you leverage to create sentimental consumer appeal? ## Trend signals for Branded Holiday Trend score 2.8 out of 10, from popularity 41%, activity 35%, freshness 8%. - Popularity: 41% - Activity: 35% - Freshness: 8% ## Examples of the Branded Holiday trend 5 featured examples from Apr 21, 2015 to Jul 16, 2016. - [Celebratory Coffee Giveaways](https://www.trendhunter.com/trends/coffee-day): Krispy Kreme is Handing Out Free Goodies for National Coffee Day (Category: Marketing) Implication: Opportunity for food and beverage companies to participate in National Coffee Day celebrations by offering free coffee and related products. - [Cocktail-Centric Holiday Campaigns](https://www.trendhunter.com/trends/world-martini-day): Belvedere Vodka Gears Up for World Martini Day with a Contest (Category: Marketing) Implication: Alcohol beverage companies can leverage digital contests and dynamic social campaigns to promote their products and engage with consumers. - [Nitro-Infused Cold Brews](https://www.trendhunter.com/trends/nitro-cold-brew): The Nitro Cold Brew is Stumptown's Ode to National Cold Brew Day (Category: Lifestyle) Implication: The coffee industry has an opportunity to explore new nitro-infused brewing processes, flavors, and packaging for canned coffee. - [Signature Dish Digital Campaigns](https://www.trendhunter.com/trends/national-biscuit-day): These Popeyes E-Cards Celebrate the Brand's National Biscuit Day (Category: Marketing) Implication: Fast food brands can leverage digital campaigns during the holidays and celebrations to engage with younger consumers - [Annual Sports Holiday Campaigns](https://www.trendhunter.com/trends/week-of-greatness): Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan (Category: Lifestyle) Implication: Retail brands can capitalize on the holiday season by launching celebrity-endorsed campaigns that generate buzz and drive foot traffic to stores. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)