# Branded Haptic Gaming companies are launching branded vests with haptic feedback. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Dec 1, 2023 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-haptic ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Branded Haptic trend? **Branded Haptic:** Esports and gaming companies are partnering with haptic accessory companies. These branded vests offer advertising for the gaming company while simultaneously adding to the credibility of the accessories. This widens the consumer appeal of the products to fans of both companies involved. ## The consumer insight behind the Branded Haptic trend When investing in new hardware, software, or accessories, gamers often weigh products on a cost-to-benefit scale, considering performance, immersion, and credibility on the benefits side. In terms of immersion, most of the innovation is focused around technologies such as VR and AI. However, physical accessories, while niche, can dramatically enhance immersion when used properly. In recognition of this, accessory brands are seeking partnerships and endorsements to increase credibility. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 17 to Dec 6, 2023 - Published: Dec 1, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Branded Haptic trend ### Branded Haptic Gaming companies are partnering with haptic accessory companies to offer branded vests with haptic feedback, widening the consumer appeal of the products. ### Collaborative Gaming Suit Accessory brands are seeking partnerships and endorsements to increase the credibility of their haptic gaming suits. ### Call of Duty Limited Edition Companies are launching limited edition haptic feedback straps with branding borrowed from popular video games, capturing fans' attention. ## What the Branded Haptic trend means for industry ### For Gaming Gaming companies are partnering with haptic accessory companies to enhance the immersion and realism of virtual reality games. ### For Fashion Fashion brands are collaborating with gaming companies to design branded haptic accessories, adding a unique element to their offerings. ### For Technology Tech companies are developing innovative haptic feedback solutions to provide immersive physical sensations in various industries. ## Workshop question How could your brand increase its consumer base through the partnerships and endorsements of relevant companies? ## Trend signals for Branded Haptic Trend score 4.6 out of 10, from popularity 67%, activity 52%, freshness 19%. - Popularity: 67% - Activity: 52% - Freshness: 19% ## Examples of the Branded Haptic trend 4 featured examples from Jul 17 to Dec 6, 2023. - [Collaborative Haptic Feedback Vests](https://www.trendhunter.com/trends/subpac-beat-saber): Subpac's Beat Saber Collaboration Furthers VR Immersion (Category: Tech) Implication: The use of haptic feedback vests in virtual reality games like Beat Saber opens up new opportunities for the virtual reality industry. - [Branded Haptic Feedback Vests](https://www.trendhunter.com/trends/owo-the-crew-edition): OWO Annouced a Collaborative Gaming Suit with 'The Crew Motorfest' (Category: Tech) Implication: The OWO Haptic Gaming System - The Crew Motorfest Edition presents an opportunity for virtual reality gaming companies to enhance immersion and realism through haptic feedback tec… - [Game-Branded Feedback Straps](https://www.trendhunter.com/trends/woojer-call-of-duty): 'Woojer' Launched a Call of Duty Version of its Haptic Feedback Belts (Category: Tech) Implication: The gaming accessories industry can leverage the popularity of Call of Duty by offering haptic feedback belts with game branding. - [Game-Inspired Haptic Shirts](https://www.trendhunter.com/trends/haptic-shirt): Ubisoft Joins OWO to Launch a Haptic Feedback Shirt (Category: Art & Design) Implication: The collaboration between Ubisoft and OWO to launch a haptic shirt for gaming presents opportunities for disruptive innovation in the gaming industry, enhancing player immersion a… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)