# Branded Game Brands launch game-based experiences in the metaverse. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 9, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-game ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Branded Game trend? **Branded Game:** The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience. ## The consumer insight behind the Branded Game trend As the metaverse and its impact on a range of industries expands, consumers are increasingly engaging with the space. Just as social platforms opened up a new way for brands to interact with customers in their homes, the metaverse offers the opportunity for brands to engage customers in a way that's more experiential. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 19, 2021 to Apr 14, 2022 - Published: May 9, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Game trend ### Branded Metaverse-based Games As consumers engage more with the metaverse, brands are using branded games to reach customers in a more experiential way. ### Virtual Fashion Collections Virtual clothing for online avatars that are branded is becoming increasingly popular, offering a creative way for brands to reach younger audiences. ### Phygital Experiences The Chipotle Burrito Builder marks the first time a brand has used Roblox to offer in-game currency that can be exchanged for real-world products, making it a phygital experience that is certainly worth taking note of for other brands looking to innovate in this space. ## What the Branded Game trend means for industry ### For Fashion Virtual fashion collections provide an opportunity for fashion brands to reach customers in new and creative ways, especially younger generations who are more likely to engage in metaverse gaming. ### For Marketing Branded metaverse-based games and NFT treasure hunts provide new and interactive ways for brands to promote their products and services. ### For Food and Beverage Phygital experiences like the Chipotle Burrito Builder offer a new way for food and beverage companies to reach customers in both the virtual and physical world. ## Workshop question What type of interactive gaming experience could your brand develop to better engage with its customers? ## Trend signals for Branded Game Trend score 5.4 out of 10, from popularity 82%, activity 67%, freshness 12%. - Popularity: 82% - Activity: 67% - Freshness: 12% ## Examples of the Branded Game trend 4 featured examples from Nov 19, 2021 to Apr 14, 2022. - [Retail-Branded Metaverse Spaces](https://www.trendhunter.com/trends/nikeland-3d): Nike Reveals Details About New NIKELAND 3D Space on Roblox (Category: Tech) Implication: Sports apparel brands can offer immersive experiences and personalized product recommendations through virtual showrooms and interactive gaming. - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on): Volkswagen South Africa Promotes Safety Features through Game On (Category: Autos) Implication: Automotive companies can utilize NFT technology and gamification to promote and educate customers about new safety and intelligence features. - [Phygital Burrito Making Experiences](https://www.trendhunter.com/trends/chipotle-burrito-builder): Chipotle Launches the Chipotle Burrito Builder on Roblox (Category: Marketing) Implication: Fast food companies can use virtual environments to offer unique experiences that promote their products and engage with customers in innovative ways. - [Hand-Painted Video Game Menswear](https://www.trendhunter.com/trends/the-sims-4-modern-menswear-kit): The Sims 4 Modern Menswear Kit Features Designs by Stefan Cooke (Category: Tech) Implication: The fashion industry can explore the potential of virtual fashion collections and the trend of hand-painted apparel in a digitized world. ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)