# Branded Escape Brands are adapting their business models to incorporate escape rooms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 13, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-escape ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Branded Escape trend? **Branded Escape:** Brands are adapting their business models and marketing campaigns to include escape rooms that enhance the consumer experience. These spaces offer experiential environments where brands are able to engage their consumers' sense of curiosity and play, while simultaneously strengthening consumer loyalty due to their interactive and distinct nature. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 18, 2017 to Dec 14, 2018 - Published: Jun 13, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Examples of the Branded Escape trend 5 featured examples from Oct 18, 2017 to Dec 14, 2018. - [In-Bar Escape Room Activities](https://www.trendhunter.com/trends/escape-room-activities): Clubhouse Offers Its Customers Immersive Escape and Ice-Cold Rooms (Category: Tech) Implication: Implementing immersive escape room activities and ice room/bar experiences in hotels or resorts can enhance guest experiences and differentiate establishments from competitors. - [Candy-Branded Escape Rooms](https://www.trendhunter.com/trends/hunger-bunker): Snickers' Hunger Bunker Tasks Guests with Selecting a New Flavor (Category: Marketing) Implication: The food and beverage industry can leverage immersive brand experiences and interactive marketing campaigns to create excitement, gather feedback, and introduce new flavors. - [Car-Sponsored Escape Rooms](https://www.trendhunter.com/trends/e-tron): Audi is Promoting It's 'E-Tron' Line with These Escape Rooms (Category: Autos) Implication: Auto companies can boost their marketing by creating experiences that showcase their vehicles' features in an immersive, entertaining way that resonates with their audience. - [Gamified Real Estate Showings](https://www.trendhunter.com/trends/real-estate-showings): Evidence Immobilier Turns Apartment Viewings into Escape Room Games (Category: Marketing) Implication: Real estate agencies can adopt gamification strategies to attract and engage potential buyers, increasing their chances of making a sale. - [Wine Tasting Escape Rooms](https://www.trendhunter.com/trends/chateau-st-jean): Chateau St. Jean Challenges Guests with Difficult Puzzles and Riddles (Category: Lifestyle) Implication: Wine and wineries can capitalize on the trend by creating escape room experiences that complement their tastings, attracting new customers and increasing revenue opportunities. **Workshop question:** Conceptualize an escape room that your brand could create as part of a marketing stunt. ## Themes within the Branded Escape trend ### Branded Escape Brands are using escape rooms in their business models to enhance consumer experiences in order to create a memorable and interactive experience that boosts brand loyalty. ### Gamification of Real Estate, Travel, and Beyond By creating unique and game-like experiences, brands are attracting and motivating consumers to engage with their products in unconventional ways, which draws attention and loyalty for their brand. ### Unconventional Event Marketing Companies are creating immersive brand experiences through events such as immersive escape rooms, transforming traditional marketing campaigns into memorable and interactive brand experiences. ## What the Branded Escape trend means for industry ### For Real Estate Gamified real estate experiences, like escape rooms, give prospective clients a unique and immersive way to engage with properties beyond a typical viewing. ### For Food & Beverage Candy, wine, and even ice rooms have all been used as unique themes within escape rooms to create one-of-a-kind experiences that take the traditional tasting to the next level. ### For Retail/Branding Branded escape rooms have become a new marketing strategy as companies look for ways to create exciting, immersive experiences while promoting their brand in innovative ways. ## Trend signals for Branded Escape Trend score 4.7 out of 10, from popularity 73%, activity 59%, freshness 8%. - Popularity: 73% - Activity: 59% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) - [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos) - [Driver Display](https://www.trendhunter.com/protrends/driver-display) (Autos) ## Trending in Art & Design - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Bathtub-BUILT Modular Cabins](https://www.trendhunter.com/trends/bathtub-built-modular-cabins) - [Mascot-Led Hot Sauce Identities](https://www.trendhunter.com/trends/mascot-led-hot-sauce-identities) All articles: [Art & Design](https://www.trendhunter.com/artdesign)