# Branded Detection Emotion-detecting technologies and campaigns prioritize mental health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-detection ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Branded Detection trend? **Branded Detection:** Emotion-detecting technology, whether used for personal or promotional purposes, is on the rise in a variety of different formats. These technologies come as companies aim to address and potentially reduce the impact of mental illness on consumers. ## The consumer insight behind the Branded Detection trend As the stigma behind mental illness diminishes, more people become comfortable talking about their experiences and in some cases, these stories are shared on social media. This creates an environment for supercharged emotional awareness, as many begin tracking their mental health and how they feel on a day-to-day basis. Since technology proves to be an efficient way of detecting and logging in information, many look for tech-powered tools that will help them monitor their wellbeing over time. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 2, 2018 to Jul 18, 2019 - Published: Jul 19, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Branded Detection trend ### Emotion-detecting technology Emotion-detecting technologies are on the rise as companies aim to address and potentially reduce the impact of mental illness on consumers by monitoring their emotional state through tech-powered tools. ### AI-powered wearable technology Companies are developing AI-powered wearable technology devices to track and detect one's emotion, mood, and health for personalized and targeted product recommendations. ### Deep learning software Deep learning software is being developed to detect individuals' moods based on their gait, gestures, and facial expressions for the purpose of public emotion detection and a targeted curation of content and ads directed to respective consumers ## What the Branded Detection trend means for industry ### For Health and Wellness The emotion-detecting technology trend and AI-powered wearable devices provide companies in the health and wellness industry an opportunity to develop personalized and targeted mental health products and services. ### For Mobile Advertising The trend for emotion-detecting technology and deep learning software creates a disruption and opportunities for businesses in the mobile advertising industry to curate and target ads to consumers based on their emotional state and mood. ### For Artificial Intelligence As more companies invest in AI-powered wearable technology and deep learning software, businesses in the artificial intelligence industry have opportunities to develop and improve technology for better consumer targeting and insights. ## Workshop question How is your brand addressing the mental health of its customers or employees? ## Trend signals for Branded Detection Trend score 3.1 out of 10, from popularity 56%, activity 28%, freshness 8%. - Popularity: 56% - Activity: 28% - Freshness: 8% ## Examples of the Branded Detection trend 4 featured examples from Nov 2, 2018 to Jul 18, 2019. - [Emotion-Detecting Gait Technology](https://www.trendhunter.com/trends/deep-learning-software): This New Deep Learning Software Can Detect Moods Based on Gait (Category: Tech) Implication: Companies could use mood detection technology to personalize advertisements based on individual's emotions. - [Tracking Mood Disorder Apps](https://www.trendhunter.com/trends/mindstrongs-health-app): Mindstrong's Health App Detects Mental State from Phone Interactions (Category: Lifestyle) Implication: Healthcare technology companies can develop apps that leverage smartphone interactions for mental health diagnosis. - [Emotion-Detecting Wrist Gadgets](https://www.trendhunter.com/trends/emotiondetecting): Amazon May Release a Wearable Device to Determine Your Emotions (Category: Tech) Implication: Opportunity for disruptive innovation: Integration of emotion-detecting wrist devices with health and wellness products, enhancing self-improvement and mental well-being. - [Face-Recognizing Ad Programs](https://www.trendhunter.com/trends/admov): AdMov Incorporates Tablets to Detect Facial Responses (Category: Marketing) Implication: Opportunity for ad agencies and tech companies to develop and implement face-recognizing ad programs for targeted advertising campaigns. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)