Branded Cryptocurrency

Brands are incorporating cryptocurrencies into their business models

Established brands are beginning to realize the value of virtual currencies and are adopting them into their own business models in a variety of ways – from creating their own to using them as payment options. With the Internet arguably becoming the most dominant force in influencing consumers' consumption habits, the adoption of cryptocurrencies by well-established brands is a natural step towards that progression, in order for them to keep up with this fast-emerging virtual market.

Workshop Question - How can your brand adopt cryptocurrencies into its business model?
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Cryptocurrency eSports Sponsorships - Gemini Will Help Introduce Bitcoin to Professional eSports
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Warm 572 Clicks Pub: Aug 8, 16
Cryptocurrency eSports Sponsorships
Gemini Will Help Introduce Bitcoin to Professional eSports
The Gemini Trust Company owned by Internet entrepreneurs Tyler and Cameron Winklevoss, of ‘The Social Network’ movie fame, has signed an innovative new sponsorship and partnership deal... [More]
Burger Chain Cryptocurrencies - Burger King Launched 'WhopperCoin' as Its Own Digital Currency
SCORE 6.5
Warm 1,367 Clicks Pub: Aug 29, 17
Burger Chain Cryptocurrencies
Burger King Launched 'WhopperCoin' as Its Own Digital Currency
In Russia, Burger King is now launching its own version of Bitcoin, a digital currency called ‘WhopperCoin.’ The WhopperCoin cryptocurrency is set to be used to reward customers that... [More]
Cash-Free Cryptocurrency Cafes - The Ducatus Cafe Accepts Payments Via Its In-House Cryptocurrency
SCORE 7.1
This Year and Warm 789 Clicks Pub: Jan 10, 18
Cash-Free Cryptocurrency Cafes
The Ducatus Cafe Accepts Payments Via Its In-House Cryptocurrency
You’ve probably heard of cash-only cafes, but one Singaporean establishment is taking the complete opposite approach by going completely cash-free and rejecting debit and credit cards as well... [More]
Cryptocurrency Airline Payments - Peach Aviation Now Lets Travelers Pay with Bitcoin for Flights
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Average 440 Clicks Pub: Jun 1, 17
Cryptocurrency Airline Payments
Peach Aviation Now Lets Travelers Pay with Bitcoin for Flights
Budget carrier Peach Aviation will soon be offering a new way for travelers to pay with Bitcoin. Currently, Peach Aviation is the only air carrier in Japan that will be accepting Bitcoin payments,... [More]
Messaging App Cryptocurrencies - The Kin Cryptocurrency is Backed by Messaging App Kik
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Mild 377 Clicks Pub: May 27, 17
Messaging App Cryptocurrencies
The Kin Cryptocurrency is Backed by Messaging App Kik
The recently announced Kin cryptocurrency has an interesting company behind it: messaging app Kik. The company wants to roll out a digital marketplace where its users will pay for games, live video... [More]
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