# Branded Cookbook Brands both within and outside the food industry release their own cookbooks. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-cookbook ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Branded Cookbook trend? **Branded Cookbook:** The interactive nature of the cookbook has led to companies branching out and releasing their own, all of which are based on the products they already offer. This distinct marketing tactic allows for brands to showcase the diversity of their product range, while offering consumers a collector's item that keeps the brand top of mind. ## The consumer insight behind the Branded Cookbook trend Many consumers today are discovering a newfound love of cooking out of necessity (brought on by COVID-19) or as a result of cooking personalities becoming more popular among younger generations like Millennials and Gen Z. Despite a massive amount of freely available recipes available online, consumers in these demographics are still attracted to the curation aspect of cookbooks. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 15, 2017 to Oct 19, 2018 - Published: Oct 27, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Branded Cookbook trend ### Branded Cookbooks Creating a cookbook based on products offered by a brand is an interactive and distinct marketing tactic to showcase their product range while offering consumers a collectors item that keeps the brand top of mind. ### Healthy, Plant-Based Eating Plant-based eating is a trend in the food industry that has gained traction among consumers, as a new cookbook focused on healthy meals with almost all of the recipes being plant-based offers businesses the opportunity to market and promote healthy eating. ### Personalized Recipes Personalized recipes with unique, interactive, and easy-to-follow features, like IKEA's cookable paper posters, are increasingly popular, and businesses can take advantage of the trend to provide customers with step-by-step cooking instructions. ## What the Branded Cookbook trend means for industry ### For Food & Beverages These trends are most relevant to the food and beverages industry, as they pertain to branded recipes, healthy eating habits, and personalized recipes. ### For Retail & Consumer Goods Retail and consumer goods businesses can benefit from these trends by offering branded products, such as cookbooks, and personalized recipes, along with their core products. ### For Marketing & Advertising Marketers and advertisers can use branded cookbooks or cookable posters as marketing tactics to advertise their products and promote healthy eating habits, aligned with consumers' lifestyles and preferences. ## Workshop question Conceptualize an interactive book that your brand could use as a promotional tool. ## Trend signals for Branded Cookbook Trend score 3.6 out of 10, from popularity 54%, activity 46%, freshness 8%. - Popularity: 54% - Activity: 46% - Freshness: 8% ## Examples of the Branded Cookbook trend 4 featured examples from Jun 15, 2017 to Oct 19, 2018. - [Adaptogenic Cafe Cookbooks](https://www.trendhunter.com/trends/moon-juice-cookbook): The Moon Juice Cookbook Features 75 Recipes for Healing Food and Drink (Category: Lifestyle) Implication: Cafes can capitalize on the trend by incorporating adaptogenic ingredients into their menu offerings, attracting health-conscious customers. - [Cookable Recipe Posters](https://www.trendhunter.com/trends/recipes-from-ikea): These Recipes from IKEA are Printed on Parchment Paper for Easy Cooking (Category: Marketing) Implication: Creating a new line of cookable paper posters is a disruptive innovation opportunity for printing and publishing industries. - [Grocery Store-Branded Cookbooks](https://www.trendhunter.com/trends/whole-foods-cookbook): The New Whole Foods Cookbook Will Feature 120 Plant-Based Recipes (Category: Lifestyle) Implication: The food retail industry can capitalize on the trend by offering branded cookbooks and incorporating select recipes into their hot bar and salad bar offerings. - [Peanut Butter Cup Cookbooks](https://www.trendhunter.com/trends/reeses-recipes): The 'Reese's Recipes' Cookbook is Filled with Chocolate Treats (Category: Lifestyle) Implication: The food and beverage industry can tap into the chocolate-peanut butter fusion trend and create innovative desserts and snacks that appeal to nostalgic customers. ## Recent trend clusters - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) ## Trending in Lifestyle - [Multisensory Sauna Experiences](https://www.trendhunter.com/trends/badstu-ritual) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Real-Time Sunny Drink Maps](https://www.trendhunter.com/trends/cointreau-spicy-margarita-map) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)