# Advertorial Vlogging Brands reach out to consumers through YouTube influencers. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 21, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-channel ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Advertorial Vlogging trend? **Advertorial Vlogging:** In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 4, 2015 to May 16, 2016 - Published: Jul 21, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Advertorial Vlogging trend ### Influencer Marketing Brands partnering with YouTube influencers to create entertaining content and covert marketing campaigns has become a growing trend, allowing brands to leverage large audiences and appear accessible. ### Customized Shopping Platforms Retailers teaming up with social media influencers to create interactive, virtual shopping tools that appeal to specific demographics, such as teens and families, is becoming a popular trend. ### Youth-Centric Advertising The use of young influencers in marketing and advertising campaigns is a growing trend, as brands seek to connect with younger audiences and empower them through messaging that emphasizes creativity, determination, and self-confidence. ## What the Advertorial Vlogging trend means for industry ### For Retail Influencer marketing and the creation of customized shopping platforms are trends that are quickly transforming the retail industry, making it more accessible, interactive, and appealing to younger audiences. ### For Advertising Youth-centric advertising that uses influencer partnerships and empowers younger audiences through uplifting messaging is having a major impact on the advertising industry, driving engagement and building brand loyalty. ### For Finance Brands are partnering with young influencers to encourage millennials to save, invest, and plan for retirement in innovative ways. This has implications for the finance industry, as it seeks to attract young clients and become more accessible overall. ## Workshop question How can you tweak your marketing to not only sell, but entertain your customer? ## Trend signals for Advertorial Vlogging Trend score 3.3 out of 10, from popularity 61%, activity 31%, freshness 8%. - Popularity: 61% - Activity: 31% - Freshness: 8% ## Examples of the Advertorial Vlogging trend 6 featured examples from Mar 4, 2015 to May 16, 2016. - [Social Shopping List Tools](https://www.trendhunter.com/trends/shopping-list): Target Teams Up With Web Influencers for a Custom Shopping Platform (Category: Social Media) Implication: Retailers will need to adapt to changing consumer shopping habits by offering interactive and engaging online platforms. - [Modified Recipe Campaigns](https://www.trendhunter.com/trends/mccain): The McCain #MODIFRY Campaign Encourages You to Get Creative (Category: Marketing) Implication: Food and beverage companies can launch campaigns to promote their convenience foods and create innovative recipe ideas. - [Beauty E-Consultations](https://www.trendhunter.com/trends/beauty-consultation): Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+ (Category: Marketing) Implication: The beauty retail industry can benefit from the disruptive innovation opportunity of incorporating virtual beauty consultations to offer personalized recommendations. - [Millennial Pension Plan Advertising](https://www.trendhunter.com/trends/ontario-pension-plan): One YouTuber Learns the Importance of Ontario Pension Plans (Category: Marketing) Implication: Financial institutions can utilize the latest technology and communication strategies to offer more accessible and engaging financial planning services to younger clientele. - [Teen-Centric Decor Ads](https://www.trendhunter.com/trends/pbteen-commercial): This PBTeen Commercial Features YouTube Influencer MayBaby (Category: Marketing) Implication: Disruptive innovation opportunity: The home decor industry can incorporate collaborations and pop culture elements into their product lines to engage with the youth market. - [Artistic Teen Campaigns](https://www.trendhunter.com/trends/autumn-de-forest): Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial (Category: Life-Stages) Implication: The use of young influencers in retail advertising campaigns can create an authentic connection and empower younger generations to engage with the brand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)