# Branded Challenge Brands use the mobile interface as a platform to challenge consumers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 20, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-challenge ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Branded Challenge trend? **Branded Challenge:** In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 10, 2014 to Nov 11, 2015 - Published: May 20, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Challenge trend ### Gamification Apps that use gamification to incentivize exercise or completion of tasks could be used in various industries to encourage user engagement and loyalty. ### Trivia and Quiz Marketing Trivial mobile apps can be used as a marketing hook to promote brand awareness and incentivize consumers. ### Urban Digital Scavenger Hunt Digital scavenger hunts could be used to create buzz around a brand or event in a fun and interactive way. ## What the Branded Challenge trend means for industry ### For Fitness and Wellness By gamifying fitness, brand loyalty can be increased as mobile games encourage users to exercise and track progress. ### For Marketing and Advertising Trivia apps can be used by companies to increase brand awareness and incentivize user interaction. ### For Events and Entertainment Digital scavenger hunts could be used at events or for promoting tourism around a city, increasing engagement and visibility for brands. ## Workshop question In what ways could your brand incorporate competitive elements into your consumer experience? ## Trend signals for Branded Challenge Trend score 3.8 out of 10, from popularity 65%, activity 40%, freshness 8%. - Popularity: 65% - Activity: 40% - Freshness: 8% ## Examples of the Branded Challenge trend 6 featured examples from Oct 10, 2014 to Nov 11, 2015. - [Branded Workout Challenges](https://www.trendhunter.com/trends/better-for-it-challenge): Nike's Better For It Challenge Gets People Fit in 90 Days (Category: Tech) Implication: Disruptive Innovation Opportunity: Design a fitness app that combines the features of both Nike+ Training Club App and Nike+ Running App, offering a comprehensive platform for use… - [Branded Trivia Apps](https://www.trendhunter.com/trends/gameit): gameit's Multiple Choice Quizzes Offer Discounts for Winners (Category: Tech) Implication: The gamification of mobile advertising offers disruptive innovation opportunities for brands to engage with audiences in a more interactive way. - [Workout-Converting Game Rewards](https://www.trendhunter.com/trends/gamified-fitness-app): This Gamified Fitness App Offers In-Game Bonuses for Exercise (Category: Lifestyle) Implication: As the global health and wellness market continues to grow, fitness and health apps have the potential to disrupt traditional gym memberships. - [Chip Showdown Apps](https://www.trendhunter.com/trends/ketchup-chips): This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience (Category: Tech) Implication: Snack food companies can leverage limited edition releases and interactive apps to attract and engage consumers. - [Urban Survival Competitions](https://www.trendhunter.com/trends/urban-hunt): Mercedes-Benz Challenged 3,000 People to an Urban Hunt in Zurich (Category: Autos) Implication: Car brands can leverage urban hunts as a way to display their latest models and showcase the performance of their vehicles. - [Active Murder Mystery Apps](https://www.trendhunter.com/trends/audio-game): This Audio Game Makes Players Walk and Do Puzzles to Solve the Mystery (Category: Tech) Implication: Exploring innovative gameplay concepts that blend physical activity with interactive storytelling. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)