# Branded Cafe Brands expand their physical presence by creating branded cafe locations. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Oct 17, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-cafe ## Key Figures - Trend score: 5.7/10 - Evidence articles: 6 ## What is the Branded Cafe trend? **Branded Cafe:** Branded cafes are being launched as a permanent in-store feature or as a limited-time pop-up experience. The outcome provides consumers with a sensorial experience, as well as a chance to purchase tangible goods. ## The consumer insight behind the Branded Cafe trend Since most goods can be conveniently purchased online, consumers who opt-in for brick-and-mortar shopping prioritize unforgettable experiences and unparalleled customer service. This is especially true for the Millennial demographic who tends to place a premium on interesting and novelty experiences that bring them closer to a brand. When satisfied, consumers feel closer and more trusting. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 28, 2017 to Oct 5, 2018 - Published: Oct 17, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Branded Cafe trend ### Branded Cafes As more consumers opt-in for brick-and-mortar shopping that prioritizes unforgettable experiences and unparalleled customer service, more brands are creating branded cafes to bring them closer to consumers ### Experience-Focused Retail Brands are enhancing brick-and-mortar spaces to be more than just a transactional location but also a space where consumers can experience the brand's product in person ### Food Waste Reduction As more brands aim to reduce food waste, food-focused pop-up experiences are being launched as opportunities to creatively repurpose often-wasted food ## What the Branded Cafe trend means for industry ### For Retail Retailers can create cafes or experiential spaces alongside their main offerings to provide customers with in-person product experiences ### For Food and Beverage F&B businesses can launch innovative cafes that cater to specific diet trends or feature menus inspired by food that is commonly wasted ### For Sustainability Businesses with a focus on reducing food waste can launch initiatives such as pop-up cafes to raise awareness and encourage more mindful food consumption ## Workshop question If your brand were to create a consumer experience representative of itself, what would that look like? ## Trend signals for Branded Cafe Trend score 5.7 out of 10, from popularity 84%, activity 80%, freshness 8%. - Popularity: 84% - Activity: 80% - Freshness: 8% ## Examples of the Branded Cafe trend 6 featured examples from Nov 28, 2017 to Oct 5, 2018. - [Cosmetic Cafe Pop-Ups](https://www.trendhunter.com/trends/glossier-at-rheas-cafe): Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat (Category: Marketing) Implication: The Glossier at Rhea's Cafe pop-up highlights the potential for beauty brands to create unique retail experiences that engage customers on multiple levels. - [Experiential In-Store Coffee Shops](https://www.trendhunter.com/trends/mansur-gavriels-la-location): Mansur Gavriel's L.A Location Features a Cafe and a Flower Shop (Category: Marketing) Implication: Fashion brands can enhance their brick-and-mortar stores by incorporating experiential elements like cafes and gardens. - [Food Waste-Fighting Cafes](https://www.trendhunter.com/trends/fresh-thinking): The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food (Category: Eco) Implication: Restaurants and cafes can create innovative menus and pricing strategies that combat food waste and align with consumers' desires for sustainable eating and charitable consumption. - [Experience-Oriented Beauty Stores](https://www.trendhunter.com/trends/shiseido-the-store): SHISEIDO THE STORE Offers More Than Just Products (Category: Business) Implication: The beauty industry can capitalize on the trend by creating experience-oriented stores that prioritize self-care and pampering services. - [Clothing Brand Cafe Pop-Ups](https://www.trendhunter.com/trends/lazy-oafs-cafe): Lazy Oaf's Cafe Promoted its New 'Food Baby' Collection (Category: Fashion) Implication: Using experience-driven marketing to promote new fashion collections and engage with consumers in a unique and memorable way. - [Diet-Specific Cafés](https://www.trendhunter.com/trends/freestyle-caf): The 'Freestyle Café' in Brooklyn is Weight Watchers' First-Ever Café (Category: Business) Implication: Restaurants can adapt to the trend of diet-specific cafés by incorporating healthier menu options and providing nutritional information. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)