# Accessible Beauty Beauty pop-up shops offer cosmetics products in a more accessible form. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 22, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-beauty ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Accessible Beauty trend? **Accessible Beauty:** With an onslaught of new products released each year, the beauty industry can seem over-whelming to first-time consumers. As a result, many brands are opening pop-up shops offering sample products and services. This approach pairs a "try-before-you-buy" ethos with a customized experience, ultimately enticing consumers who are interested yet reluctant to commit. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 7, 2015 to Jun 14, 2017 - Published: Jul 22, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Accessible Beauty trend ### Pop-Up Shops Temporary pop-up shops that offer sample products and services paired with a 'try-before-you-buy' ethos and a customized experience are enticing consumers who are interested yet reluctant to commit. ### Immersive Brand Experiences Offering immersive experiences that are relevant to consumers, and that provide a positive one-off encounter with brands, can be a particularly useful tool when aim to entice the discerning millennial consumer. ### Wholesome Beauty Dedicated to high-quality and wholesome products, many beauty brands are offering naturally sourced skincare and makeup that appeals to visitors with an appreciation for clean aesthetics, as well as those looking to invest in socially conscious and sustainable goods. ## What the Accessible Beauty trend means for industry ### For Beauty Retail Temporary retail stores with a focus on providing unique customer experiences and a welcoming atmosphere that is conducive to sampling and discovering new products could disrupt traditional beauty retail models. ### For Fast Beauty Fast beauty brands that cater to millennial consumers, which prefer quick and easy access to beauty products that prioritize affordability and visual appeal, may benefit from offering customers immersive experiences and personalized, co-created beauty products. ### For Luxury Retail Luxury retail shops that offer consumers an immersive brand experience, including VIP events and 1950s-inspired beauty and cocktail bars, can help to establish a brand's lifestyle identity and attract discerning millennial consumers. ## Workshop question In what ways can your brand adapt to this "try-before-you-buy" model? ## Trend signals for Accessible Beauty Trend score 5.2 out of 10, from popularity 71%, activity 76%, freshness 8%. - Popularity: 71% - Activity: 76% - Freshness: 8% ## Examples of the Accessible Beauty trend 8 featured examples from Jul 7, 2015 to Jun 14, 2017. - [Fast Beauty Maker Labs](https://www.trendhunter.com/trends/essence-maker-shop): The Essence Maker Shop Invited Fans to Co-Create Products In-Store (Category: Art & Design) Implication: Incorporating interactive and customizable experiences in brick-and-mortar stores to engage customers and foster brand loyalty. - [Glamorous Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-popup): Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporating pop-up beauty bars or experiential spaces to engage customers and drive sales. - [Wholesome Beauty Popups](https://www.trendhunter.com/trends/rustic-product-display): The Amina's SkinCare Boutique Boasts Rustic Product Displays (Category: Art & Design) Implication: Opportunity for brands to create clean and visually appealing retail spaces to attract conscious consumers. - [Beauty Brand Lifestyle Pop-Ups](https://www.trendhunter.com/trends/brand-popup): The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop (Category: Business) Implication: The beauty industry can leverage pop-up shops to create immersive brand experiences and drive sales. - [Beauty Pop-Up Launch Parties](https://www.trendhunter.com/trends/good-ship-benefit): The Good Ship Benefit in London Opened Its Doors with a VIP Event (Category: Marketing) Implication: Beauty brands can leverage pop-up events to showcase their products, engage customers, and differentiate themselves from competitors. - [Dry Shampoo Pop-Up Salons](https://www.trendhunter.com/trends/batiste): The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall (Category: Fashion) Implication: Pop-up salons can help hair care brands showcase their products and create buzz around new releases. - [Beauty Service Drive-Thrus](https://www.trendhunter.com/trends/brow-and-beauty): Benefit is Launching 'GlastonBrow' for Brow and Beauty Services (Category: Marketing) Implication: Companies within the beauty and cosmetics industry can explore drive-thru or quick-service options to increase convenience and accessibility for customers. - [Cinematic Beauty Pop-Ups](https://www.trendhunter.com/trends/kiehls-popup): The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2 (Category: Marketing) Implication: Beauty brands can collaborate with movies or other entertainment properties to create unique pop-up shops and limited-edition product lines, generating increased brand exposure an… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)