# Branded Beachside Oceanside activations create immersive branding experiences. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Apr 12, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-beach-bash ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Branded Beachside trend? **Branded Beachside:** Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 23, 2016 to Jul 22, 2017 - Published: Apr 12, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Branded Beachside trend ### Branded Beachside Activation Creating immersive experiences at oceanside settings around the premise of spring break parties is a new trend in branding that has allowed brands to appeal to the carefree and adventurous demographics. ### Experiential Beach Events Creating interactive experiences by setting up various activities and events, such as tai chi and workshops, is a new trend that's gaining momentum at international festivals that give attendees a chance to connect with products or services, such as Facebook Beach did at the International Festival of Creativity in Cannes. ### Pop-Up Beach Bars Concepts like Beach House, which is a free-to-enter pop-up beach bar that teams up with sports and fashion brands like Speedo and Havaianas for events, are changing the way people visit beaches and engage with their surroundings. ## What the Branded Beachside trend means for industry ### For Hospitality With various pop-up beach bars, boutique hotels, and even pop-up aquarium nightclubs, the hospitality industry can leverage these immersive experiences as a way to connect with consumers and offer new entertainment and activities. ### For Food and Beverage Beachside activations and pop-up beach bars that have been set up around the world provide the opportunity for the food-and-beverage industry to tap into the beach scene and expose consumers to new food and beverage pairings. ### For Entertainment Pop-up beachside bars and experiential beach events that include DJs, live entertainment, and even movies screenings are changing the entertainment experience and offering the opportunity for companies to create memorable experiences for attendees. ## Workshop question How does your consumer wish they could spend the majority of their time and how can you reconcile that with their current lifestyles? ## Trend signals for Branded Beachside Trend score 4.2 out of 10, from popularity 50%, activity 67%, freshness 8%. - Popularity: 50% - Activity: 67% - Freshness: 8% ## Examples of the Branded Beachside trend 7 featured examples from Jan 23, 2016 to Jul 22, 2017. - [Beachside Bar Activations](https://www.trendhunter.com/trends/beachside-bar): 'Bomboras' is a Temporary Beachside Bar in Torquay, Australia (Category: World) Implication: The success of the beachside bar trend presents opportunities for the hospitality industry to capitalize on pop-up bars as a way to attract new customers and generate buzz. - [Experiential Beach Events](https://www.trendhunter.com/trends/facebook-beach): The Interactive 'Facebook Beach' Was Set Up at Cannes (Category: Marketing) Implication: Utilizing innovative experiential marketing tactics to enhance brand experiences for event attendees. - [Pop-Up Beach Bars](https://www.trendhunter.com/trends/popup-beach-bar): Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing (Category: World) Implication: Hotels and resorts can create pop-up experiences to attract guests and differentiate themselves. - [Floating Aquatic Movie Screenings](https://www.trendhunter.com/trends/jaws-on-the-water): JAWS On The Water Has Guests on Inner Tubes While Watching (Category: Unique) Implication: Opportunity for cinemas and movie distributors to offer unique screening experiences that go beyond traditional theater settings. - [Surf Bar Pop-Ups](https://www.trendhunter.com/trends/aperol-beach-club): The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach (Category: Lifestyle) Implication: The pop-up bar trend presents an opportunity for the hospitality and tourism industry to offer unique experiences and attract more customers. - [Patriotic Beach Parties](https://www.trendhunter.com/trends/canadian-olympians): Canadian Olympians are Celebrating Canada Day with a Beach Party (Category: Lifestyle) Implication: The event planning industry can leverage the trend of beach party celebrations to offer innovative and unique event concepts to clients. - [Pop-Up Aquarium Nightclubs](https://www.trendhunter.com/trends/ripleys-beach-bash): Ripley's Beach Bash was Hosted at the Toronto Aquarium (Category: Lifestyle) Implication: The event planning industry can take advantage of the trend of hosting unique, immersive experiences in aquariums to offer clients a range of unforgettable events. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)