# Branded Arcade Brands engage consumers through campaign-boosting gaming apps. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 19, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-arcade ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Branded Arcade trend? **Branded Arcade:** In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 31, 2015 to Apr 14, 2017 - Published: May 19, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Branded Arcade trend ### Branded Gaming Apps Designing arcade-style gaming apps that captivate consumers and promote brand interactions. ### Gamification of Loyalty Programs Incorporating interactive and gamified features into traditional loyalty programs for enhanced consumer engagement. ### Augmented Reality Games Developing mobile games that offer AR technology and immersive gameplay for enhanced user experience. ## What the Branded Arcade trend means for industry ### For Quick Service Restaurant (QSR) QSRs can develop gamified rewards programs and promotional games that offer discounts on food and create engaging experiences for customers. ### For Movie and Entertainment Industry The movie and entertainment industry can promote new releases by creating AR-based games that offer fans fun and interactive ways to engage with their favorite characters. ### For Real Estate and Property Development Real estate and property development companies can create interactive AR-based scavenger hunts, making it fun and engaging for families and children to explore their properties and communities. ## Workshop question What is an adjacent daily activity your customer engages in that you could leverage, and how? ## Trend signals for Branded Arcade Trend score 2.9 out of 10, from popularity 42%, activity 38%, freshness 8%. - Popularity: 42% - Activity: 38% - Freshness: 8% ## Examples of the Branded Arcade trend 4 featured examples from Jul 31, 2015 to Apr 14, 2017. - [AR Easter Egg Games](https://www.trendhunter.com/trends/virtual-easter-egg-hunt): British Land Launched a Virtual Easter Egg Hunt Game (Category: Tech) Implication: Companies in real estate development and investment can incorporate augmented reality experiences, like Gnomee's Egg Hunt, to engage customers with their properties in a unique an… - [Promotional AR Kids Games](https://www.trendhunter.com/trends/dragon-spotting): 'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones (Category: Pop Culture) Implication: Entertainment companies can use AR technology to bring their characters to life and engage fans in new ways. - [Gamified Rewards Programs](https://www.trendhunter.com/trends/gamified-rewards): Taco Bell's New Consumer Loyalty Program Will Operate as a Game (Category: Tech) Implication: Implementing gamified loyalty programs in the fast food industry to incentivize repeat business and increase customer loyalty. - [Promotional QSR Guacamole Games](https://www.trendhunter.com/trends/chips-and-guac): The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac (Category: Tech) Implication: QSRs can leverage gamification and mobile technology to drive foot traffic and increase sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)