# Branded Appreciation Brands & retailers reward moms and dads with curated products and experiences. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 8, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-appreciation ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Branded Appreciation trend? **Branded Appreciation:** Acknowledging the everyday stresses of parenthood, brands are offering curated products, services and rewards as a way to showcase appreciation. From kits to workshop sessions that allow parents to enjoy everything from food to beer, these examples highlight how brands are making an effort to connect with consumers by recognizing everyday struggles. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 9, 2016 to Nov 19, 2019 - Published: Feb 8, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Branded Appreciation trend ### Personalized Branded Products As seen in engraved shaving sets and curated Father’s Day gift boxes, brands are using personalized items to connect with consumers and show appreciation. ### Matching Apparel for Father and Child Parents are able to showcase their love and bond with their children through fashion, as seen in the new line of mini-me outfits. ### Health and Wellness Products for Women's Menopausal Skin As women go through hormonal changes during menopause, companies such as Vichy are adapting and producing skincare products to help with the transition and symptoms of dryness. ## What the Branded Appreciation trend means for industry ### For Retail Retailers are creating curated items and personalized packaging to increase consumer connection and build relationships. ### For Fashion Fashion designers are taking advantage of the growing trend of matching parent-child apparel and are creating more options for customers. ### For Health and Wellness Health and wellness companies are producing specialized products for menopausal women, such as Vichy's Menopausal Skin Day & Night Duo. ## Workshop question How can your brand adapt your products or service offerings to better align with modern consumer concerns and challenges? ## Trend signals for Branded Appreciation Trend score 4.1 out of 10, from popularity 58%, activity 56%, freshness 9%. - Popularity: 58% - Activity: 56% - Freshness: 9% ## Examples of the Branded Appreciation trend 5 featured examples from Jun 9, 2016 to Nov 19, 2019. - [Matching Father-Son Outfits](https://www.trendhunter.com/trends/big-w): Big W Unveiled a New Line of Mini-Me Outfits in Time for Father's Day (Category: Fashion) Implication: Opportunity for discount retailers to cater to family audiences with affordable and stylish matching clothing lines - [Curated Father's Day Giftboxes](https://www.trendhunter.com/trends/giftagrams-american-legends): Giftagram's 'American Legends' Box was Curated by Channing Tatum (Category: Lifestyle) Implication: The e-commerce industry has the opportunity to offer curated giftbox services, allowing customers to shop for unique and thoughtfully selected gifts. - [Engraved Shaving Sets](https://www.trendhunter.com/trends/grooming-kit): The Harry's Father's Day Grooming Kit Celebrates the Regime of Dads (Category: Fashion) Implication: The personal care industry can embrace the trend of personalized grooming kits by offering customized shaving products and accessories. - [Menopausal Skincare](https://www.trendhunter.com/trends/day-night-duo): Vichy Boasts a Day & Night Duo That Restores and Revitalizes the Skin (Category: Fashion) Implication: Skincare companies can develop innovative products that cater to the unique needs of menopausal women. - [Father-Daughter Puberty Books](https://www.trendhunter.com/trends/puberty-book): o.b. Released a Book to Help Dads Talk to Daughters About Periods (Category: Lifestyle) Implication: The development of books, workshops, and online resources that aim to enhance communication and connection between parents and children. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)