# Brandaptation Porsche has maintained their design panache by branching out to other industries. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 23, 2008, updated Oct 15, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/brandaptation-porsche-has-maintained-their-design-panache-by-branching-out ## Key Figures - Trend score: 3.8/10 - Evidence articles: 10 ## What is the Brandaptation trend? **Brandaptation:** Porsche celebrated their 60th anniversary this year, urging the world to examine how the luxury brand had retained its appeal over the decades. A crucial factor was their willingness to branch out of the car world and design for other industries. The ubiquity of the brand in everyday life help Porsche reign. ## At a Glance - Evidence: 10 featured examples - Articles from: Oct 3, 2007 to May 26, 2008 - Published: Oct 23, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Brandaptation trend ### Brand Diversification Porsche's willingness and success in designing for other industries demonstrates the importance of brand diversification to maintain appeal over decades. ### Crossover Innovation Porsche's foray into unexpected product categories like gaming accessories, cigar storage, and yachts showcase the benefits of crossover innovation. ### Luxury Lifestyle Branding Porsche's successful extension into the fashion industry with his and hers jackets and accessorizes and the creation of a cologne line illustrate the potential for a luxury lifestyle branding strategy. ## What the Brandaptation trend means for industry ### For Consumer Electronics Porsche's successful launch of gaming accessories and cell phones underscores the potential for a luxury lifestyle branding strategy in the consumer electronics industry. ### For Fashion Porsche's foray into fashion with his and hers jackets and accessories demonstrates the potential for cross-industry collaboration and brand diversification in the fashion industry. ### For Hospitality Porsche's creation of a $70,000 champagne cellar for Veuve Clicquot highlights the potential for luxury lifestyle branding and cross-industry innovation in the hospitality industry. ## Trend signals for Brandaptation Trend score 3.8 out of 10, from popularity 38%, activity 69%, freshness 8%. - Popularity: 38% - Activity: 69% - Freshness: 8% ## Examples of the Brandaptation trend 10 featured examples from Oct 3, 2007 to May 26, 2008. - [Racing Shoes](https://www.trendhunter.com/trends/porsche-911-gt3-rs-nike-air-max-light): Porsche 911 GT3 RS Nike Air Max Light (Category: Autos) Implication: The automotive industry can explore collaborations with footwear brands to create branded shoes that resonate with car enthusiasts and fans. - [His & Hers Porsche Fashion](https://www.trendhunter.com/trends/porsche-fashion): Cayenne Jackets, Scarf and Hat (Category: Autos) Implication: Luxury auto brands can expand their business by venturing into the fashion industry. - [Porsche Kitchen (UPDATE)](https://www.trendhunter.com/trends/imm-cologne-2008-p7340-porsche-design-kitchen): P'7340 Design at imm Cologne 2008 (Category: Luxury) Implication: The Porsche kitchen design offers opportunities for innovation in the kitchen and home appliances industry by incorporating luxury design features and new materials. - [Authentic Porsche Gaming](https://www.trendhunter.com/trends/porsche-gaming-steering-wheel): Steering Wheel & Gear Stick (Category: Autos) Implication: The trend of car manufacturers creating official gaming accessories creates disruptive innovation opportunities in the gaming accessories industry. - [Luxury Cigar Storage](https://www.trendhunter.com/trends/porsche-travel-system-humidor): Porsche Travel System Humidor (Category: Luxury) Implication: Disruptive innovation opportunity: Integrate cutting-edge materials and technology into luxury goods manufacturing to create premium cigar storage products that cater to affluent… - [Total Design White Out](https://www.trendhunter.com/trends/porsche-design): Porsche Design Goes Bright White (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporating automotive-inspired design elements and materials into high-end fashion products. - [German Super Sled](https://www.trendhunter.com/trends/porsche-kinderbob): Porsche Kinderbob (Category: Tech) Implication: The toys and gaming industry can explore the luxury children's toy market and develop innovative, high-end products. - [$70,000 Champagne Cellars](https://www.trendhunter.com/trends/70000-luxurious-champagne-cellar-vertical-limit): Porsche for Veuve Clicquot: Vertical Limit (Category: Luxury) Implication: The beverage industry can leverage the trend of luxury cellars to create innovative and visually striking storage solutions that elevate the drinking experience and cater to conno… - [Yachts by Car Designer](https://www.trendhunter.com/trends/fearless-68-porche-designs): Fearless 68 From Porche Designs (Category: Luxury) Implication: Disruptive innovation opportunity: Integrate cutting-edge technologies and materials into the manufacturing process to create even more luxurious and technologically advanced yach… - [Luxuy Car Cologne](https://www.trendhunter.com/trends/speedy-scent-porsche-design-fragrance): The Essence by Porsche Design (Category: Autos) Implication: The automotive industry can explore disruptive innovation opportunities by venturing into fragrance lines, lifestyle products, and collaborations with other luxury brands. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)