# Remixed Legacy Brands invite outside forces to help commemorate milestone events. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 13, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/brand-reimagined ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Remixed Legacy trend? **Remixed Legacy:** Brands celebrating anniversaries or milestone events are inviting both professional artists and run-of-the-mill consumers to help re-imagine their brand identity. This creative approach allows for multiple perspectives or reiterations of the brand to take place, ensuring that brands stay relevant and fresh, while continuing to be inclusive to consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 12 to Sep 15, 2015 - Published: Oct 13, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Remixed Legacy trend ### Crowdsourced Creativity Brands inviting professional artists and consumers to redefine brand identity and bring a new perspective through collaborative efforts. ### Art-Inspired Products Products inspired by classic art pieces to celebrate various occasions and milestones, specifically 100-year anniversaries. ### Storytelling Packaging Product packaging that seeks to tell a clear and compelling story through it's design, utilizing image-driven labels with stories behind them. ## What the Remixed Legacy trend means for industry ### For Marketing and Advertising Opportunities to collaborate with artists and allow consumers to participate in creating content and redefine brand identity. ### For Alcohol and Beverages Re-imagining product packaging to create a connection between consumers and the brand through the use of visual storytelling and artwork. ### For Entertainment Bringing nostalgia to the modern era by re-imagining classic pop culture icons, and bringing attention to milestone occasions using social media campaigns. ## Trend signals for Remixed Legacy Trend score 4.5 out of 10, from popularity 59%, activity 67%, freshness 8%. - Popularity: 59% - Activity: 67% - Freshness: 8% ## Examples of the Remixed Legacy trend 4 featured examples from Aug 12 to Sep 15, 2015. - [Hipster Video Game Characters](https://www.trendhunter.com/trends/super-mario-brothers-characters): These Images Display Super Mario Brothers Characters as Hipsters (Category: Pop Culture) Implication: The re-imagined hipster versions of Super Mario Brothers characters indicate a need for innovative character designs in the video game design industry. - [Storytelling Beer Labels](https://www.trendhunter.com/trends/reveal-stories): The Art on These Beer Bottles Reveal Stories Told by 20 Artists (Category: Lifestyle) Implication: Craft breweries can utilize art-based beer labels to differentiate their products and foster brand loyalty. - [Artistic Bicycle Projects](https://www.trendhunter.com/trends/art-bikes): The Minneapolis Institute of Art Celebrates 100 Years with Art Bikes (Category: Art & Design) Implication: Integrating artistic designs into bicycles to create visually stunning and functional products. - [Visualized Cult Film Posters](https://www.trendhunter.com/trends/breakfast-club-posters): These Breakfast Club Posters Connect Characters to Products (Category: Pop Culture) Implication: Opportunity for filmmakers and studios to remake classic films and attract younger audiences. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Marketing](https://www.trendhunter.com/marketing)