# Brand Intoxication Celebrity brands and corporate giants add star power to private label wines. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 10, 2010 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brand-intoxication-celebrity-brands-and-corporate-giants-add-star-power-to ## Key Figures - Trend score: 3.2/10 - Evidence articles: 10 ## What is the Brand Intoxication trend? **Brand Intoxication:** Both corporations and celebrities are branding their own wine. The last few years have triggered dozens of celebrity-branded wines, including bottles from Angelina Jolie, Brad Pitt and Martha Stewart. On the corporate front, wines have been branded by companies as diverse as Harley Davidson and Microsoft. The concept of celebrity or corporate branding has a double impact: the product benefits from association with a well-known celebrity or corporation; and the celebrity/corporation benefits from association with whatever experience is had through use or consumption of the product. ## At a Glance - Evidence: 10 featured examples - Articles from: Jul 2, 2007 to Nov 5, 2009 - Published: Nov 12, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Themes within the Brand Intoxication trend ### Celebrity & Corporate Branding The trend of celebrity and corporate branding in the wine industry creates an opportunity for disruptive innovation in product promotion and communication. ### Charitable Wines Charitable wines that donate a portion of sales to different causes provide an avenue for disruptive innovation in the wine industry, especially in terms of heightened corporate social responsibility. ### Innovative Wine Packaging Innovative wine packaging, such as canned wines or those associated with popular social media sites, offer opportunities for disruptive innovation in the packaging, distribution, and promotion of wine products. ## What the Brand Intoxication trend means for industry ### For Food & Beverage Industry The food and beverage industry can incorporate celebrity and corporate branding, charitable giving, and innovative packaging into their product offerings to increase customer engagement and social responsibility. ### For Marketing Industry Marketing professionals can explore new ways to promote and communicate wine products by incorporating celebrity and corporate branding, charitable giving, and innovative packaging into their campaigns. ### For Nonprofit Industry Nonprofit organizations can partner with wine industry players to create charitable wine products and promotions that not only generate funds for their causes, but also increase brand recognition and customer engagement. ## Trend signals for Brand Intoxication Trend score 3.2 out of 10, from popularity 51%, activity 36%, freshness 8%. - Popularity: 51% - Activity: 36% - Freshness: 8% ## Examples of the Brand Intoxication trend 10 featured examples from Jul 2, 2007 to Nov 5, 2009. - [Cancer Survivor Branded Booze](https://www.trendhunter.com/trends/cancer-survivors-for-charity-cleavage-creek-cellars-wine): Cleavage Creek's Charity Wine (Category: Lifestyle) Implication: The wine industry can explore innovative ways to support charitable causes, connect with consumers through personal stories, and experiment with alternative pricing models. - [Political Branding](https://www.trendhunter.com/trends/palin-syrah): Palin Syrah Wine (Category: Social Good) Implication: Winemakers can experiment with innovative branding strategies to differentiate their products and attract diverse consumer segments. - [$4 Convenience Store Wine](https://www.trendhunter.com/trends/yosemite-road-7-11-wine): Yosemite Road 7-11 Wine Comes in Red and White (Category: Business) Implication: Disruptive innovation opportunity: Enhancing the product offerings by introducing private label wines to attract more customers. - [Social Media Chardonnay](https://www.trendhunter.com/trends/twitter-wine): Fledgling 'Twitter' Wine Encourages Child Literacy (Category: Lifestyle) Implication: The wine industry can explore collaborations with social media platforms to create unique wine products that resonate with consumers. - [Baseball Charity Wines](https://www.trendhunter.com/trends/baseball-stars-charity-charity-wines-boston-red-sox): Boston Red Sox Longball Cellars (Category: Lifestyle) Implication: Sports marketing companies could assist athletes in branding custom products as part of their charitable initiatives. - [Microsoft Does Wine](https://www.trendhunter.com/trends/microsoft-wine): Blue Monster Reserve (Category: Unique) Implication: Tech giants can emulate Microsoft's exclusive wine label to promote innovation and brand loyalty within their organization. - [Canned Wine Cross-Branding](https://www.trendhunter.com/trends/new-stuff-in-old-packaging-japan-offers-wine-in-a-can): Monde Vineyard Vino on Japan Rail East (Category: Lifestyle) Implication: Canned wine can disrupt the traditional wine industry and attract younger, millennial consumers. - [Harley Davidson Themed Wines](https://www.trendhunter.com/trends/harley-davidson-themed-wines-v-twin-zin): V-Twin Zin (Category: Tech) Implication: Automotive companies can explore collaborations with different industries, like the partnership between Harley Davidson and V-Twin Vineyards, to expand their customer base and dri… - [Legion Produced Alcohol](https://www.trendhunter.com/trends/french-legion-goes-into-wine-business): French Legion Goes Into The Wine Business (Category: Business) Implication: Wine companies can leverage the credibility and expertise of retired military personnel to produce high-quality wines. - [Martha Stewart's Wine Business](https://www.trendhunter.com/trends/martha-stewart-wine): Affordable Vintage Line (Category: Lifestyle) Implication: The wine industry is experiencing a trend towards affordability and celebrities launching their labels, creating an opportunity for entrepreneurs to enter the market with products… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)