# Branded Education Organizations are boosting transparency by informing customers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 26, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/brand-education ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Branded Education trend? **Branded Education:** In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among young adults -- for self-education, while also tapping into a more humanized approach to branding. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 25, 2015 to Oct 4, 2016 - Published: Jul 26, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Branded Education trend ### Branded Education Brands are releasing documentaries, tutorials, and tours surrounding an area of their own expertise. ### Socially Conscious Documentaries Providing a more humanized approach to branding and allowing businesses to control their own narrative. ### Virtual Reality Experiences Brands are creating immersive online experiences to transport customers to a specific time or place. ## What the Branded Education trend means for industry ### For Food and Beverage Documentaries on sustainable farming and education campaigns surrounding soda consumption both present disruptive innovation opportunities in the food and beverage industry. ### For Beauty and Cosmetics Brands such as MAC Cosmetics are shedding light on important social issues through documentary series, providing an innovative way to market cosmetics. ### For Health and Wellness AR and VR technologies are being leveraged by healthcare companies to promote empathy and understanding of certain medical conditions. ## Workshop question How can your brand better connect to consumers on a more personal level? ## Trend signals for Branded Education Trend score 3.4 out of 10, from popularity 65%, activity 29%, freshness 8%. - Popularity: 65% - Activity: 29% - Freshness: 8% ## Examples of the Branded Education trend 6 featured examples from Aug 25, 2015 to Oct 4, 2016. - [AR Migraine Experiences](https://www.trendhunter.com/trends/migraine-experience): This Project Uses Augmented Reality to Educate People About Migraines (Category: Tech) Implication: Virtual reality technology, such as that used in the Migraine Experience project, can open up new possibilities for healthcare education, treatment, and empathy training. - [Balanced Lifestyle Platforms](https://www.trendhunter.com/trends/mixify): Mixify Encourages Young Social Media Users to Live Healthy Lives (Category: Lifestyle) Implication: Beverage companies like Pepsi, Coke, and Dr. - [Animated Anti-GMO PSAs](https://www.trendhunter.com/trends/mr-seed): The 'Mr. Seed' Video Educates Consumers About Organic Seeds (Category: Marketing) Implication: The food and agriculture industry could see a shift towards organic seeds and non-GMO crops, as more consumers become aware of the potential harmful effects of genetically modifie… - [Branded Food Documentaries](https://www.trendhunter.com/trends/unbroken-ground): 'Unbroken Ground' Highlights Patagonia's New Food Business (Category: Pop Culture) Implication: Incorporating sustainable farming methods and highlighting environmental concerns can disrupt traditional food production practices. - [Virtual Reality Coffee Tours](https://www.trendhunter.com/trends/international-coffee): This Nescafe 360-Degree Video Showcases International Coffee Growers (Category: World) Implication: Coffee companies can utilize virtual reality to showcase their sustainability efforts and differentiate themselves from competitors. - [Cosmetics Brand Social Documentaries](https://www.trendhunter.com/trends/documentary-series): This Documentary Series is Produced by MAC Cosmetics (Category: Pop Culture) Implication: Cosmetic brands have the opportunity to support social causes by creating socially conscious content and partnering with influential members of marginalized communities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)