# Brand Deconstruction Organizations appear more approachable by reverting to simplicity. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 15, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/brand-deconstruction ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Brand Deconstruction trend? **Brand Deconstruction:** It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 11, 2014 to Mar 4, 2015 - Published: Dec 15, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Brand Deconstruction trend ### Simplicity Reversion to simplicity as a branding strategy to separate oneself from the crowd. ### Inclusivity Utilization of inclusive branding with the purpose of promoting diversity and community. ### Emotional intelligence Brands attempt to cultivate strong and positive emotional connections with consumers as a counteraction to negative stereotypes and heightened security measures. ## What the Brand Deconstruction trend means for industry ### For Marketing and Advertising Opportunities to explore new branding strategies based on inclusivity and simplicity. ### For Graphic Design Opportunities to experiment with fresh brand identities by drawing from vintage design elements. ### For Airline industry Opportunities for airlines to cultivate a positive and emotionally connected brand image to counteract negative associations with economy air travel. ## Trend signals for Brand Deconstruction Trend score 3.8 out of 10, from popularity 61%, activity 46%, freshness 8%. - Popularity: 61% - Activity: 46% - Freshness: 8% ## Examples of the Brand Deconstruction trend 4 featured examples from Jul 11, 2014 to Mar 4, 2015. - [Inclusive TV Rebranding](https://www.trendhunter.com/trends/abc-logo): ABC's Rebranding Utilizes Hashtags and Returns to an Old Name and ABC Logo (Category: Marketing) Implication: Using social media and hashtags in TV broadcasting can create a more engaging and communal viewing experience, providing opportunities for new revenue streams and audience growth. - [Wholehearted Airline Rebrands](https://www.trendhunter.com/trends/southwest-airlines-rebrand): The Southwest Airlines Rebrand (Category: Marketing) Implication: The airline industry is undergoing a transformation in branding efforts with many airlines adopting a vibrant and humanized branding strategy that could disrupt the traditional in… - [Rebranded Lemonade Campaigns](https://www.trendhunter.com/trends/1-million-facebook-fans): Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name (Category: Marketing) Implication: Beverage companies can create personalized campaigns to foster brand loyalty and increase engagement with fans on social media. - [Retro Rebranded Packaging](https://www.trendhunter.com/trends/retro-rebrand): This Shure Special Edition Microphone Gets a Vibrant Vintage Image (Category: Marketing) Implication: Disruptive innovation opportunity: Consumer goods companies can differentiate their products through innovative and eye-catching packaging designs that tap into consumer nostalgia. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)