# Brand Attachment Carrying devices, such as backpacks, to support transporting a good everywhere. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 23, 2008, updated Oct 15, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brand-attachment-carrying-devices-such-as-backpacks-to-support-transporting ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Brand Attachment trend? **Brand Attachment:** Backpacks used to be used for carrying personal belongings, but then were replaced by more stylish messenger bags. Now backpacks are reappearing, but this time as ‘bonus’ features to make carrying a product easier. Innovations that make it easier for consumers to a good anywhere help create brand attachment. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 21 to May 17, 2008 - Published: Oct 23, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Brand Attachment trend ### Product-Carrying Backpacks Backpacks are now being innovated not just as personal belongings carriers but also as bonus features in transporting one's purchased goods, creating an opportunity for brands to attach to its consumers. ### Portable and Functional Backpack Innovations Backpacks are being developed into more than just a carrying item, but also as appliances, with functionalities such as massaging and vacuuming, presenting disruption opportunities to the lifestyle industry. ### Mobile Convenience and Smart Technology As technology advances, mobile features and portability become a disruptive force in the market, and it is changing the game in various industries, such as transportation, healthcare, and design. ## What the Brand Attachment trend means for industry ### For Retail and E-commerce Backpacks that offer bonus functions for transporting bought goods can revolutionize the retail and e-commerce industry by providing customers with convenient transport solutions. ### For Health and Wellness Backpacks that offer massaging functions can be a disruptive innovation opportunity for the health and wellness industry, offering customers the ability to receive therapeutic massage on-the-go. ### For Technology and Design With the emergence of smart technology, incorporating mobile features in products like the backpack, technology and design can complement each other, creating new and innovative products. ## Trend signals for Brand Attachment Trend score 4.2 out of 10, from popularity 63%, activity 56%, freshness 8%. - Popularity: 63% - Activity: 56% - Freshness: 8% ## Examples of the Brand Attachment trend 7 featured examples from Feb 21 to May 17, 2008. - [Compact Bicycle of the Future](https://www.trendhunter.com/trends/everglide-bicycle-of-the-future): Everglide Recharges Your Gadgets (Category: Lifestyle) Implication: Opportunity for bicycle manufacturers to explore the production of compact and multifunctional bicycles to cater to the growing demand for convenient and sustainable transportatio… - [Strap-On Choppers](https://www.trendhunter.com/trends/concept-strap-on-chopper-the-libelula-rocket-helicopter): Personal Libelula Rocket Helicopter (Category: Autos) Implication: The concept of strap-on choppers and hydrogen-powered devices can challenge traditional transportation methods and create new modes of travel. - [Vacuum Backpacks](https://www.trendhunter.com/trends/hoovering-made-easier-bacvac-fuel-cell-vacuum-cleaner): Fuel Cell BacVac (Category: Eco) Implication: In the home appliance industry, cordless, wearable vacuums are a disruptive innovation poised to change the way consumers think about cleaning. - [Massaging Backpacks](https://www.trendhunter.com/trends/airo-massage): Airo (Category: Tech) Implication: The Airo messaging backpack presents a disruptive innovation opportunity for the healthcare and wellness industry with its built-in massage and heat functions targeting sore muscl… - [Webcam Backpacks](https://www.trendhunter.com/trends/webcam-backpack-wired-to-stream-your-journey-on-the-go): Porta2030 Streams On The Go (Category: Tech) Implication: The consumer electronics industry could explore opportunities to develop innovative backpacks that cater to the needs of on-the-go video enthusiasts. - [Boombox For Backs](https://www.trendhunter.com/trends/boombox-on-your-back-joonas-saaranen-reppo-ii-backpack): Joonas Saaranen Reppo II Backpack (Category: Unique) Implication: The consumer electronics industry has the opportunity to develop innovative audio products that combine style and functionality, catering to the demand for portable music devices. - [Portable Fridge](https://www.trendhunter.com/trends/backpack-picnic-fridge): Backpack Picnic Fridge (Category: Tech) Implication: Opportunity: Collaborate with outdoor gear manufacturers to incorporate portable fridge technology into camping and hiking equipment. ## Recent trend clusters - 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