# Brain Gym Brands create spaces that aim to enhance mental fitness alongside physical. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 3, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brain-gym ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Brain Gym trend? **Brain Gym:** Brands are aiming to create all-encompassing fitness spaces by incorporating programs designed to boost mental health. Creating fitness studios and programs centered around this area of expertise caters to a niche consumer base concerned with enhanced customization when it comes to their health and wellness. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 6 to Aug 3, 2018 - Published: Aug 3, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Brain Gym trend ### Mental Fitness Programs Brands are creating fitness programs and spaces that center around promoting mental fitness alongside physical health. ### Gamified Training Brands are using gamification to create training programs that strengthen cognitive, neurological, and motor efficiency in users. ### Jet Lag Solutions Brands are developing solutions to the negative effects of jet lag, such as fitness classes and airline amenities. ## What the Brain Gym trend means for industry ### For Fitness Industry The fitness industry is adapting to the trend of mental fitness in order to provide customers with more holistic wellness solutions. ### For Gamification Industry The gamification industry can provide solutions for brands looking to incorporate fun and engaging mental and physical training programs. ### For Travel Industry The travel industry can improve customer experiences by offering effective jet lag solutions like fitness classes and amenities. ## Workshop question How could your brand prioritize consumer desires for both physical and mental well-being? ## Trend signals for Brain Gym Trend score 5.8 out of 10, from popularity 88%, activity 78%, freshness 8%. - Popularity: 88% - Activity: 78% - Freshness: 8% ## Examples of the Brain Gym trend 4 featured examples from Jun 6 to Aug 3, 2018. - [Mental Fitness Studios](https://www.trendhunter.com/trends/mindset-brain-gym): Toronto's MINDSET Brain Gym Offers Exercises for the Mind (Category: Lifestyle) Implication: The meditation industry can embrace disruptive innovations by diversifying meditation experiences based on individual preferences. - [Gamified Training Activities](https://www.trendhunter.com/trends/gamified-training): SmartFit's Programming Trains Both the Brain and the Body (Category: Lifestyle) Implication: The fitness industry can embrace gamified training to attract more customers and enhance workout experiences. - [Mind-Training Running Tracks](https://www.trendhunter.com/trends/mindful-sport): ASICS Celebrates Mindful Sport Practices During Global Running Day (Category: Lifestyle) Implication: Companies in the sportswear industry can create clothing and gear that promote mindfulness and mental fitness in sports and exercises. - [Jet Lag-Targeted Fitness Classes](https://www.trendhunter.com/trends/jet-lag-workout-classes): Delta and Equinox Partnered to Offer Jet Lag Workout Classes (Category: World) Implication: Jet lag fitness classes can provide an edge and differentiate businesses in the highly competitive travel industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)