# Brain Control Tech companies are developing products that can be controlled with one's thoughts. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 24, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/brain-control ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Brain Control trend? **Brain Control:** Technology companies are expanding the category of usability in new and interesting ways by building gadgets that can interpret an individual's brainwaves and turn this into a command. Where before these innovations were predominately designed for people with disabilities, they're now entering markets that include recreation and entertainment. ## The consumer insight behind the Brain Control trend As technology initiates exciting changes, which often have implications for design and usability, consumers are vastly interested in exploring new spaces and testing out various features that have not been accessible to them before. Novelty is a catalyst for this interest and demand seems to be narrowed to integrated, tech-forward releases that have often been tapped by pop culture, but have historically seemed unattainable. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 2, 2018 to Jan 30, 2020 - Published: Jan 24, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Brain Control trend ### Brainwave Technology Technology companies are expanding the category of usability by building gadgets that can interpret an individual's brainwaves and turn this into a command. ### Non-Invasive Brain-Computer Interface Companies are investing in creating non-invasive alternatives that can read and interpret brain waves. ### User-Friendly Brain-Computer Interfaces Companies are creating user-friendly brain-computer interfaces that will be accessible and intuitive for the general consumer. ## What the Brain Control trend means for industry ### For Technology New and interesting ways of integrating brainwave technology can improve future development of various fields such as medicine, gaming, and virtual reality. ### For Healthcare The development of brainwave technology could revolutionize healthcare technology and improve the lives of persons with disabilities and other medical conditions. ### For Entertainment As consumer interest in exploring new spaces and testing out various features is constantly evolving, novelty evident in the non-invasive, tech-forward releases associated with brain-computer interfaces have the capacity to disrupt the entertainment industry. ## Workshop question How can your brand ensure a higher degree of usability for your product/service? ## Trend signals for Brain Control Trend score 4.8 out of 10, from popularity 72%, activity 64%, freshness 9%. - Popularity: 72% - Activity: 64% - Freshness: 9% ## Examples of the Brain Control trend 4 featured examples from Feb 2, 2018 to Jan 30, 2020. - [Brain Control Wearables](https://www.trendhunter.com/trends/nextmind): The 'NextMind' Brain Sensing Wearable Offers Real-Time Control (Category: Tech) Implication: The NextMind wearable disrupts the wearable technology industry with its brainwave interpretation and control capabilities. - [User-Friendly Brain-Computer Interfaces](https://www.trendhunter.com/trends/neurable): Neurable Raises $6 Million for a Game-Changing New Product (Category: Business) Implication: Brain-controlled gaming is a disruptive innovation opportunity for the gaming industry. - [Brainwave-Interpreting Controllers](https://www.trendhunter.com/trends/mr-esp-1): The 'Mr. ESP 1' Uses Brainwaves to Maintain Controls (Category: Tech) Implication: Incorporating brainwave-interpreting controllers into video games to offer an immersive and innovative gaming experience that relies on the user's brainwave activity. - [Brain Computing Acquisitions](https://www.trendhunter.com/trends/ctrllabs): Facebook Recently Acquired the New Startup Named 'CTRL-Labs' (Category: Business) Implication: Brain-computer interface technology can revolutionize the way users interact with consumer electronics, providing opportunities for businesses to develop innovative products that… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)