# Boutique Reinvention Established brands test boutique-inspired concepts in limited runs. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 1, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boutique-reinvention ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Boutique Reinvention trend? **Boutique Reinvention:** Engaging concept stores that project a company's view for the future provide an opportunity for established brands to be reimagined in a contemporary light. Often targeting the urban consumer, these cutting-edge concepts are a low-risk means of testing out modern merchandising and design innovations that reflect the changing retail landscape. This progression speaks to the need for established retail brands to continually modernize, if only to prove to consumers that their desires are heard and valued. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 5, 2014 to Oct 3, 2015 - Published: Dec 1, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Boutique Reinvention trend ### Concept Stores Established brands can modernize by creating concept stores that test modern merchandising and design innovations. ### Boutique Makeovers Hotels and fast food chains are undergoing boutique makeovers to appeal to the modern consumer and to differentiate themselves from the competition. ### Modern Interiors Fast food chains and retailers are utilizing modern interiors to create a more luxurious and appealing experience for consumers. ## What the Boutique Reinvention trend means for industry ### For Hospitality There is a growing trend in the hospitality industry to create boutique hotel chains to appeal to a new generation of travelers. ### For Retail Retailers are using concept stores and aesthetic makeovers to modernize their brand and stay relevant in the competitive retail industry. ### For Fast Food Fast food chains are using modern interiors and updating their stores to create a more luxurious and upscale experience for consumers. ## Workshop question How can your brand ensure that its consumers feel catered to and valued? ## Trend signals for Boutique Reinvention Trend score 5.4 out of 10, from popularity 75%, activity 79%, freshness 8%. - Popularity: 75% - Activity: 79% - Freshness: 8% ## Examples of the Boutique Reinvention trend 4 featured examples from Dec 5, 2014 to Oct 3, 2015. - [Ultra-Modern Fast Food Eateries](https://www.trendhunter.com/trends/mcdonalds-location): This McDonald's Location Has a Golden Facade & a Spiral Staircase (Category: Art & Design) Implication: Architects and interior designers can specialize in designing modern fast food restaurants to meet the increasing demand for contemporary and luxurious restaurant experiences. - [Boutique-Inspired Hotel Chains](https://www.trendhunter.com/trends/holiday-inn-express): Holiday Inn Express Boasts a Hip Redesign (Category: World) Implication: The design consultancy industry can tap into the trend of boutique-inspired hotel chain redesigns by offering expertise in creating stylish and unique hotel experiences. - [Aesthetic Retail Makeovers](https://www.trendhunter.com/trends/banana-republic): A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand (Category: Marketing) Implication: Retailers can leverage aesthetic retail makeovers to attract customers and differentiate themselves in a competitive market. - [Laboratory Coffee Shops](https://www.trendhunter.com/trends/second-cup): Second Cup Debuts 'Cafe of the Future' in Toronto (Category: Art & Design) Implication: Adopting new concepts and technologies to evolve and attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)