# Boundless Banking Financial products take aim at global consumers with multi-currency offerings. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 29, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boundless-banking ## Key Figures - Trend score: 1.3/10 - Evidence articles: 4 ## What is the Boundless Banking trend? **Boundless Banking:** As consumer expectations of products in general are heightened, even the most traditional industries such as banking are debuting innovative offerings to appeal to specific consumer segments. One of the ways this is playing out is in the form of multi-currency bank accounts, allowing consumers to move between countries with ease. ## The consumer insight behind the Boundless Banking trend As the Millennial generation ages into their peak spending years, an increase in globalized citizens can be seen. This generation prioritizes travel as experience and adventure are key motivators for them. Widely, the ability for brands, service providers and retailers to provide frictionless service is reflective of today's consumer base who prioritizes a sense of literal and figurative borderless living. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 28 to Nov 29, 2018 - Published: Nov 29, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Boundless Banking trend ### Multi-Currency Accounts An increasing demand for borderless living, especially among the millennial generation, has led to the development of multi-currency bank accounts and payment solutions. ### Fee-Free Cross-Border Payments Consumers are seeking fee-free cross-border payment options that eliminate the hassle of international banking and can offer regular debit cards and single balances across jurisdictions. ### Global Spending Solutions Consumers are looking for hassle-free, global spending solutions that allow them to spend money abroad without excessive fees, access over 150 currencies, and even provide insurance. ## What the Boundless Banking trend means for industry ### For Banking With traditional banks now offering innovative, borderless, multi-currency payment and account options, the industry has to adapt to the changing demands of young consumers. ### For Fintech Digital challenger banks and fintech companies are leading the charge in borderless banking, offering fee-free cross-border payments and global spending solutions for consumers looking for more convenience and flexibility. ### For Travel As consumers prioritize travel and adventure, the travel industry is going through a transformation to meet these needs, with borderless payment and account options that make it easier for consumers to travel and spend money in different countries and jurisdictions. ## Workshop question What steps are getting in the way of your customer having the easiest possible experience with your brand? ## Trend signals for Boundless Banking Trend score 1.3 out of 10, from popularity 23%, activity 8%, freshness 8%. - Popularity: 23% - Activity: 8% - Freshness: 8% ## Examples of the Boundless Banking trend 4 featured examples from Nov 28 to Nov 29, 2018. - [Fee-Free Cross-Border Payments](https://www.trendhunter.com/trends/denizen): Denizen is Hoping to End the Hassles of International Banking (Category: Tech) Implication: The banking industry needs to adopt new technologies and business models to stay relevant in the fee-free cross-border payments environment and to avoid becoming obsolete. - [Global Spending Solutions](https://www.trendhunter.com/trends/revolut-app): The Revolut App Lets Users Spend Money Abroad Without Excessive Fees (Category: World) Implication: Disruptive innovation opportunity: Integrating emerging technologies and financial services to create efficient and user-friendly solutions for global spending. - [Multi-Currency Bank Cards](https://www.trendhunter.com/trends/rhb-travelfx): RHB TravelFX Let's Singaporeans Use Local Currency Overseas (Category: World) Implication: Fintech companies can capitalize on the trend of digital multi-currency cards to provide innovative currency exchange solutions and disrupt the traditional banking sector. - [Secure Borderless Accounts](https://www.trendhunter.com/trends/borderless-basic-payment-account): Bitsafe's Borderless Basic Payment Account is Open to Internationals (Category: Tech) Implication: Disruptive innovation opportunity: Develop innovative financial technology solutions that cater to the borderless payment account market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)