# Bottled Broth Cold soups come packaged in on-the-go bottles for convenience purposes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 3, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bottled-broth ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Bottled Broth trend? **Bottled Broth:** Cold soups offered in bottle form are increasingly popular, functioning as an alternative to natural but sugar-heavy juices that offer similar on-the-go nutrients. These products reveal the steadfast commitment consumers have to convenience in their purchase decisions, with the health-related food industry following suit. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 1, 2016 to May 3, 2018 - Published: May 3, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bottled Broth trend ### Drinkable Soups The popularity of soup in a bottle format is rising and offers health conscious consumers a to-go product equivalent to traditional juices. ### Healthy Convenience Food Food companies are offering healthy and wholesome alternatives that are convenient, catering to busy lifestyles and allowing consumers to feel good about their food choices. ### Vegan and Plant-Based Options The health food industry is catering towards plant-based and vegan consumers who are looking for nutritious and flavorful alternatives to traditionally meat-based products. ## What the Bottled Broth trend means for industry ### For Beverage Industry Beverage companies can look to expand their offerings beyond traditional juices and explore new product lines such as bottled soups while promoting the health benefits of their products. ### For Food Delivery Services Companies that offer instant, healthy meal options that are delivered directly to consumers can cater to busy individuals who are looking for healthy options on-the-go. ### For Health and Wellness Industry Brands in the health and wellness industry can promote and market healthy, plant-based, and less processed food options that provide the necessary nutrients and energy for a busy lifestyle. ## Workshop question How can your brand prioritize convenience in the products/services it offers? ## Trend signals for Bottled Broth Trend score 3.8 out of 10, from popularity 50%, activity 56%, freshness 8%. - Popularity: 50% - Activity: 56% - Freshness: 8% ## Examples of the Bottled Broth trend 5 featured examples from Mar 1, 2016 to May 3, 2018. - [Bottled Soup Beverages](https://www.trendhunter.com/trends/zupa-noma): Zupa Noma Offers Convenient an Healthy Bottled Soup Alternatives (Category: Lifestyle) Implication: The food and beverage industry can explore opportunities in developing more convenient and healthy bottled soup alternatives. - [Wholesome Bottled Soups](https://www.trendhunter.com/trends/vegetable-soups): The Züpa Noma Vegetable Soups are Ready to Drink Out of the Bottle (Category: Lifestyle) Implication: Disruptive innovation prospects in the food and beverage industry by focusing on convenient, healthy options. - [Bottled Cauliflower Soups](https://www.trendhunter.com/trends/cauliflower-soup): Züpa Noma is Introducing a Seasonal Cauliflower Ready-to-Drink Soup (Category: Lifestyle) Implication: Creating new and convenient products like bottled soups can open up opportunities for innovation in the food and beverage industry. - [Nutritious Gazpacho Drinks](https://www.trendhunter.com/trends/drinkable-gazpacho): This Line of Drinkable Gazpacho Provides an Alternative to Sweet Drinks (Category: Lifestyle) Implication: Beverage companies have an opportunity to create and market more drinkable vegetable-based products, like cho, to appeal to health-conscious consumers looking for alternatives to… - [Vegan Bone Broths](https://www.trendhunter.com/trends/vegan-bone-broth): Splendid Spoon Makes a Hearty "Bone Broth" with Shiitake Mushrooms and Bok Choy (Category: Lifestyle) Implication: Food and beverage industry can capitalize on the rising demand for plant-based bone broth alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)