# Botanical Seltzer Hard and alcohol-free seltzers are adapted with botanical ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 25, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/botanical-seltzer ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Botanical Seltzer trend? **Botanical Seltzer:** With both alcoholic and non-alcoholic seltzers being viewed as healthier alternatives to various beverages, brands in this space are elevating their flavor and benefits by infusing them with botanical ingredients. ## The consumer insight behind the Botanical Seltzer trend Whether its in food, beverage or alcohol, consumers are constantly seeking healthier alternatives to products they already enjoy. This increased focus on personal "wellness" has resulted in consumers being not necessarily more calorie-conscious, but more ingredient-conscious and aware of that they put into their bodies. Brands that prioritize nutrition or free-from ingredients are more appealing to these consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 18, 2020 to May 22, 2021 - Published: May 25, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Botanical Seltzer trend ### Botanical Infusion Brands infuse seltzers with botanical ingredients to offer healthier beverage options. ### Blurred Alcohol Categories Brands are offering low-alcohol seltzers as an alternative to conventional wine and spirits to appeal to younger drinkers. ### Flavor Exploration Brands like Vyne offer seltzers with unusual flavors to provide a refreshing alternative to ordinary sparkling water. ## What the Botanical Seltzer trend means for industry ### For Beverage Industry Consumer trends in seltzers reflect the beverage industry's ongoing pursuit of healthy and flavorful drink options. ### For Alcohol Industry Blurred alcohol categories provide an opportunity for both traditional and non-traditional alcohol brands to innovate and capitalize on evolving consumer preferences. ### For Wellness Industry Growing consumer trends towards health awareness and personal wellness provide opportunities for brands to offer nutrition-focused or free-from ingredient products. ## Workshop question How could your brand better prioritize or highlight healthy products/ingredients? ## Trend signals for Botanical Seltzer Trend score 4.2 out of 10, from popularity 64%, activity 51%, freshness 10%. - Popularity: 64% - Activity: 51% - Freshness: 10% ## Examples of the Botanical Seltzer trend 4 featured examples from Jun 18, 2020 to May 22, 2021. - [Low-Alcohol Seltzer Cocktails](https://www.trendhunter.com/trends/lilo-hard-seltzer): The Lilo Hard Seltzer Range Includes Two Distinct Flavor Options (Category: Marketing) Implication: The alcoholic beverage industry can capitalize on the trend towards low-alcohol options to attract health-conscious consumers. - [Refreshing Wine-Paired Seltzer Cocktails](https://www.trendhunter.com/trends/ros-seltzers): The Echo Falls Rosé Seltzers Come in Three Flavor Options (Category: Marketing) Implication: The beverage industry can explore the creation of new and interesting blurring alcohol categories. - [Hop-Infused Sparkling Water](https://www.trendhunter.com/trends/vyne): Vyne Enhances Seltzers with Unconventional Flavors (Category: Lifestyle) Implication: The sparkling water industry can benefit from introducing unconventional flavors and bold branding to attract new customers. - [Botanical-Inspired Hard Seltzers](https://www.trendhunter.com/trends/amass-hard-seltzers): Amass Hard Seltzers Have Complex Flavors from Natural Extracts (Category: Lifestyle) Implication: The alcoholic beverage industry can take advantage of the botanical and unique flavor trends by creating and marketing new hard seltzer products using creative natural ingredients. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)