# Botanical Refreshment Consumers turn to floral-infused indulgences as a health compromise. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 21, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/botanical-refreshment ## Key Figures - Trend score: 4.0/10 - Evidence articles: 8 ## What is the Botanical Refreshment trend? **Botanical Refreshment:** More than simply elevating aesthetics, botanical additions to dessert infuse a sense of freshness to otherwise processed or preservative-heavy indulgences. While flavor experimentation is on the rise when it comes to savory dishes, the sweet side has seen a return to natural, delicate flavors that are "of the earth," referencing a consumer desire for balance when it comes to health and wellness. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 17, 2015 to Mar 17, 2017 - Published: Jan 21, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Botanical Refreshment trend ### Botanical-Infused Desserts Floral and botanical ingredients being incorporated into desserts for natural, delicate and fresh flavors ### Vegan Ice creams The rise in popularity of vegan options for consumers, including ice cream ### Wildflower-Inspired Treats Incorporation of wildflowers and floral components in desserts and ice creams ## What the Botanical Refreshment trend means for industry ### For Food & Beverage Developing and innovating new flavors using botanicals and wildflowers ### For Health and Wellness Creating desserts that are balanced and healthier for consumers through the addition of natural ingredients ### For Packaging and Design Creating aesthetically pleasing and playful packaging to appeal to consumers ## Workshop question What emerging aspects of health and wellness could be reformatted for your industry? ## Trend signals for Botanical Refreshment Trend score 4.0 out of 10, from popularity 53%, activity 60%, freshness 8%. - Popularity: 53% - Activity: 60% - Freshness: 8% ## Examples of the Botanical Refreshment trend 8 featured examples from Sep 17, 2015 to Mar 17, 2017. - [Floral Popsicle Recipes](https://www.trendhunter.com/trends/maja-vase): Maja Vase's Frozen Treat Feature a Garnish of Fresh Flowers (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate botanical ingredients and floral garnishes into food and beverage products to cater to the growing demand for unique and visually ap… - [Lavender-Infused Desserts](https://www.trendhunter.com/trends/lavender-dessert): Snoqualmie's Frozen Lavender Dessert Celebrates a Flavorful Herb (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the botanical food trend by creating new products and incorporating botanical flavors into existing ones. - [Frozen Wildflower Desserts](https://www.trendhunter.com/trends/hagendazs): Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating wildflowers and botanical ingredients to enhance their product offerings and appeal to health-conscious consumers. - [Baked Floral Desserts](https://www.trendhunter.com/trends/baked-donut): These Baked Yeast Donuts Come Topped With a Delicious Hibiscus Glaze (Category: Lifestyle) Implication: Bakeries can explore new recipes and techniques to create innovative floral desserts. - [Floral Coconut Ice Creams](https://www.trendhunter.com/trends/lavender-ice-cream-recipe): This Vegan Lavender Ice Cream Recipe Also Contains Blueberry Flavors (Category: Lifestyle) Implication: The food and beverage industry can explore disruptive innovation by expanding their range of vegan ice cream flavors and introducing unique floral flavor profiles. - [Floral Pistachio Ice Creams](https://www.trendhunter.com/trends/pistachio-ice-cream): This Frozen Dessert Recipe Features a Flowery Rose Marzipan Swirl (Category: Lifestyle) Implication: The food and beverage industry can further experiment with unique, unconventional ingredients to create distinct dessert products. - [Botanical Pear Sorbets](https://www.trendhunter.com/trends/floral-flavors): This Ciao Bella Dessert Combines the Floral Flavors of Hibiscus with Pear (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Develop unique and innovative sorbet flavors to stand out in the frozen dessert industry. - [Decadent Hibiscus Donuts](https://www.trendhunter.com/trends/pink-donut): This Pink Donut from 'Dough Doughnuts' Looks and Tastes Like Hibiscus (Category: Lifestyle) Implication: Bakeries can incorporate floral flavors and unusual ingredients, such as hibiscus, to create unique pastries and desserts that stand out in a crowded market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)