# Botanical Protection Products with sun protection incorporate soothing botanicals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 26, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/botanical-protection ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Botanical Protection trend? **Botanical Protection:** Sunscreen or SPF-incorporated products are increasingly including botanicals like chamomile for their soothing and skin-enhancing benefits. As skincare becomes more popular, so do sunscreens with multiple benefits. ## The consumer insight behind the Botanical Protection trend Skincare continues to grow in popularity, particularly as the last year's lockdowns and restrictions have given consumers more time to focus on taking care of their skin's health and appearance. The experimentation in this space has resulted in consumers seeking out products with as many benefits as possible in order to achieve their desired results. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 21, 2019 to May 26, 2021 - Published: May 26, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Botanical Protection trend ### Botanical Sunscreens Consumers are increasingly seeking sunscreens with multiple benefits like soothing botanicals such as chamomile, while also offering SPF protection. ### CBD-Infused Sunscreens CBD is being incorporated into sunscreen solutions, offering a new level of sun protection while also promoting balance and stimulating the endocannabinoid system. ### Tube Foundation Brands are creating tube foundations as a convenient on-the-go solution, often with added SPF protection. ## What the Botanical Protection trend means for industry ### For Skincare With skincare continuing to grow in popularity, consumers are seeking maximum benefits and added features like SPF protection. ### For CBD Products Incorporating CBD into sunscreens offers new disruptive innovation opportunities for the CBD industry. ### For Beauty Accessories Tube foundations offer a new format for on-the-go makeup, and can create disruption in the beauty industry in terms of packaging and application. ## Workshop question How could your brand add additional benefits to its product/service? ## Trend signals for Botanical Protection Trend score 2.1 out of 10, from popularity 25%, activity 29%, freshness 10%. - Popularity: 25% - Activity: 29% - Freshness: 10% ## Examples of the Botanical Protection trend 4 featured examples from Jun 21, 2019 to May 26, 2021. - [Soothing Broad Spectrum Sunscreens](https://www.trendhunter.com/trends/spf-50-daily-sunscreen): The SPF 50 Daily Sunscreen from VI Derm Beauty Uses Aloe Vera (Category: Business) Implication: Botanical sunscreens that offer broad spectrum protection can disrupt the cosmetics industry by offering natural sun protection solutions. - [SPF Tube Foundations](https://www.trendhunter.com/trends/benefits-hello-happy): Benefit's Hello Happy Line Has Expanded with a Waterproof Foundation (Category: Fashion) Implication: The expansion of Benefit's Hello Happy line and the introduction of the Air Stick foundation present disruptive innovation opportunities in the cosmetics industry, specifically in… - [CBD-Infused Sheer Sunscreens](https://www.trendhunter.com/trends/hempderived-cbd-sunscreen): The Surface Hemp-Derived CBD Sunscreen Boasts a Comfortable Formula (Category: Lifestyle) Implication: The beauty and wellness industry can explore the incorporation of CBD-infused sunscreens to cater to consumers seeking natural and holistic skincare options. - [Fragrance-Free Tinted Lotions](https://www.trendhunter.com/trends/botanical-sunscreen-tinted-face-lotion): Australia Gold Unveils the Botanical Sunscreen Tinted Face Lotion (Category: Fashion) Implication: The personal care industry can tap into the growing demand for fragrance-free and mineral-based products, as well as the use of botanical ingredients in formulations to meet consu… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)