# Botanical Mixer Soda and tonic water mixers elevate at-home cocktail-making with botanic infusions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/botanical-mixer ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Botanical Mixer trend? **Botanical Mixer:** As consumers look to enjoy alcoholic beverages that contain fewer calories and more natural ingredients, brands are developing new club soda and tonic water mixers infused with botanic extracts for an elevated at-home cocktail experience. These new mixing options offer guilt-free indulgence for the mixology hobbyist looking to impress with subtle flavor experiences that won't compromise wellness goals or taste. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 7, 2017 to Jul 22, 2018 - Published: Aug 27, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Botanical Mixer trend ### Botanic Infusions Brands are developing new club soda and tonic water mixers infused with botanic extracts for an elevated at-home cocktail experience. ### Emerging Botanical Flavors As botanical flavors become more popular in the gourmet food realm, beverage brands are following suit, introducing both alcoholic and non-alcoholic options with these emerging taste notes. ### Hybrid Mixers Navy Hill's club soda and tonic water hybrid mixer boasts added electrolytes and a crisp taste profile achieved with a combination of triple purified water and natural quinine tonic. ## What the Botanical Mixer trend means for industry ### For Beverage Industry New and innovative mixers create opportunities for expansion and growth within the beverage industry ### For Wellness Industry The trend towards natural and low calorie cocktails aligns with the growing wellness industry, which opens up potential opportunities for collaboration ### For Hospitality Industry Brands can collaborate with bars and restaurants to offer unique cocktails using their mixers or to develop custom flavors exclusively for those establishments. ## Workshop question How can you provide new tools with which your customers can expand their mixologist repertoire in order to elevate their hosting abilities? ## Trend signals for Botanical Mixer Trend score 3.7 out of 10, from popularity 57%, activity 45%, freshness 8%. - Popularity: 57% - Activity: 45% - Freshness: 8% ## Examples of the Botanical Mixer trend 5 featured examples from Feb 7, 2017 to Jul 22, 2018. - [Botanical Cocktail Mixer Sodas](https://www.trendhunter.com/trends/fentimans-tonic-water): These New Fentimans Tonic Water Flavors are Refreshingly Crisp (Category: Lifestyle) Implication: Innovations in botanical sodas and mixers can disrupt the beverage industry by providing new options for crafting cocktails at home. - [Flavored Mixable Tonic Waters](https://www.trendhunter.com/trends/royal-bliss): Coca Cola's New Royal Bliss Collection Features Tonic Waters (Category: Lifestyle) Implication: The beverage manufacturing industry can tap into the trend of flavored tonic waters by creating innovative and unique products. - [Sparkling Lavender Waters](https://www.trendhunter.com/trends/lavender-flavor): DRY Sparkling's Lavender Flavor is Ideal for Botanical Cocktail Blends (Category: Lifestyle) Implication: Beverage manufacturers can tap into the botanical cocktail trend by developing new flavors and drink options that cater to consumer preferences. - [Soda-Tonic Hybrid Mixers](https://www.trendhunter.com/trends/navy-hill): Navy Hill's Hybrid Club Soda-Tonic Water Hybrid is Ideal for Cocktails (Category: Lifestyle) Implication: The beverage industry can explore the creation of their own hybrid mixers with unique flavor profiles, catering to consumers' desire for innovative and differentiated options. - [Cucumber Essence Mixer Sodas](https://www.trendhunter.com/trends/cucumber-tonic): The Limited-Edition Fever-Tree Cucumber Tonic is Light and Subtle (Category: Lifestyle) Implication: The beverage industry can capitalize on the mixology trend by developing a range of innovative mixer sodas with unique flavor profiles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)