# Botanical H2O Waters enriched with tree and plant extracts offer many health benefits to consumers. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 4, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/botanical-h2o ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Botanical H2O trend? **Botanical H2O:** Contributing to the maintenance of overall health by stimulating the systems of the body related to cleansing and the elimination of toxins, so-called "living waters" are infused with enriching tree syrups offering a multitude of unique wellness concerns. This progression highlights the continued reclaiming of ancient remedies that predate and inform the current fascination with "wellness tonics" in the interest of reducing empty caloric intake, even when it comes to the spectrum of "healthy" beverages. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 18, 2015 to Sep 21, 2016 - Published: Jan 4, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Botanical H2O trend ### Living Waters Enriched water with tree and plant extracts offers a new trend in health-focused beverages. ### Novel Flavors Alternative plant-based waters use unique ingredients like cactus fruit or birch syrup, and offer innovative flavor profiles. ### Eco-Friendly Packaging Brands use eco-friendly packaging like TetraPak cartons that promote forest conservation to appeal to environmentally-conscious consumers. ## What the Botanical H2O trend means for industry ### For Beverage Industry With novel flavors and innovative ingredients, the beverage industry is shifting towards plant-based and healthy drinks. ### For Consumer Goods Industry Eco-friendly and sustainable packaging options offered by brands like Sibberi and Vertical Water show a trend towards conscious consumer goods. ### For Health and Wellness Industry Living waters and plant-based drinks with beneficial health properties offer a new trend in the health and wellness industry for consumers seeking alternatives to traditional drinks. ## Workshop question What is the idealized version of your offering and how can you use that inspiration to make your product more aspirational for consumers? ## Trend signals for Botanical H2O Trend score 3.8 out of 10, from popularity 50%, activity 57%, freshness 8%. - Popularity: 50% - Activity: 57% - Freshness: 8% ## Examples of the Botanical H2O trend 7 featured examples from Dec 18, 2015 to Sep 21, 2016. - [Revitalizing Aloe Drinks](https://www.trendhunter.com/trends/aloe-drinks): This Aloe Water is a Healthy Alternative to Sugary Drinks on the Market (Category: Lifestyle) Implication: Brands can create functional beverages using plant-based ingredients like aloe vera to target health-conscious and eco-conscious consumers. - [Purifying Tree Waters](https://www.trendhunter.com/trends/tree-water): Sibberi's Maple, Birch and Bamboo Water Products are Naturally Sourced (Category: Lifestyle) Implication: Opportunities to explore and innovate natural sources of functional water beverages and expand product lines. - [Cleansing Chlorophyll Water](https://www.trendhunter.com/trends/healthy-water-drink): Verday's Healthy Water Drinks Come in Light Fruit Flavors (Category: Lifestyle) Implication: Potential for beverage manufacturers to capitalize on the trend of flavored chlorophyll water and other plant-based waters. - [Flavored Birch Water](https://www.trendhunter.com/trends/52-north): 52 North's Birch Sap Water Comes in Flavors Like Raspberry and Mint (Category: Lifestyle) Implication: The growing popularity of birch water as a functional, flavorful alternative to traditional water sources presents opportunities for innovation in the beverage industry through th… - [Sustainable Maple Drinks](https://www.trendhunter.com/trends/vertical-water): 'Vertical Water' Introduces a Sustainably Tapped Maple Drink (Category: Eco) Implication: Opportunity for beverage companies to explore and develop alternative water products derived from various sources. - [Fruity Cactus Beverages](https://www.trendhunter.com/trends/plant-water): These Plant Water Drink Blends Wild Prickly Pear and Fruits (Category: Lifestyle) Implication: The beverage industry can explore creating unique plant water flavors and incorporating local ingredients to attract health-conscious consumers and tap into the growing market seg… - [Infused Birch Water](https://www.trendhunter.com/trends/birch-tree-water): Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip (Category: Lifestyle) Implication: Opportunity for companies in the natural beverage industry to expand their product line by introducing plant-based water alternatives infused with beneficial ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)