# Botanical Edible The health movement opens its arms to floral flavoring. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 21, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/botanical-edibles ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Botanical Edible trend? **Botanical Edible:** As consumers become more health-conscious, eyes are left wide open anticipating the next hot, new naturalistic ingredient. Combining health benefits with exoticism and aesthetic beauty, cuisine that incorporates floral elements speaks not only to untapped nutritional benefits, but a consumer craving for uniqueness. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 20, 2012 to Apr 17, 2014 - Published: Feb 21, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Botanical Edible trend ### Floral Cuisine The trend of incorporating floral elements in cuisine speaks not only to untapped nutritional benefits, but a consumer craving for uniqueness. ### DIY Floral Food DIY projects involving flower-infused food and drinks add a touch of luxury and visually pleasing aesthetics to everyday meals. ### Exotic Flavorings Consumers are seeking and embracing unusual-flavored food and drinks that feature untapped nutritional benefits and unique flavors. ## What the Botanical Edible trend means for industry ### For Food & Beverage Companies in the food and beverage industry can experiment with floral flavors and exotic ingredients to create unique products for health-conscious and adventurous consumers. ### For DIY Craft The DIY market can tap into the trend of flower-infused food and drink projects to offer consumers visually-pleasing and luxurious ways to enhance their meals and beverages. ### For Natural Health Natural health companies can incorporate flower-based nutritional benefits into their products to offer consumers a unique and aesthetically pleasing health option. ## Trend signals for Botanical Edible Trend score 2.7 out of 10, from popularity 39%, activity 34%, freshness 8%. - Popularity: 39% - Activity: 34% - Freshness: 8% ## Examples of the Botanical Edible trend 4 featured examples from Jun 20, 2012 to Apr 17, 2014. - [Oddly Flavored Pops](https://www.trendhunter.com/trends/mihow-lollipops): The Mihow Lollipops Satisfy Bizarre Cravings (Category: Lifestyle) Implication: The confectionery industry can explore the use of unusual and unique flavors to create innovative candy products. - [DIY Floral Ice Cubes](https://www.trendhunter.com/trends/design-sponge-blog): The 'Design Sponge' Blog Shows How to Spice up Your Summer Drinks (Category: Lifestyle) Implication: The food and beverage industry can take advantage of the DIY floral ice cubes trend by offering ready-made kits or premade ice cubes with a variety of dried flowers, targeting con… - [DIY Flower-Infused Honey](https://www.trendhunter.com/trends/rose-petal-honey): This Rose Petal Honey Recipe Makes Colorfully Sweet Floral Honey (Category: Art & Design) Implication: Opportunity for food and beverage companies to create and market flower-infused honey products as a unique and premium offering. - [Tropical Flower Flavorings](https://www.trendhunter.com/trends/hibiscus-syrup): This Hibiscus Syrup Will Take Your Tastebuds to the Islands (Category: Lifestyle) Implication: The food and beverage industry is constantly seeking new and unique flavor profiles to meet consumer demand and stay competitive, presenting an opportunity for brands to develop p… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)