# Boring Reborn Umbrellas evolve beyond rain protection to show that boring staples can be cool. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 1, 2007, updated Aug 10, 2010 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boring-reborn-umbrellas-evolve-beyond-weather-protection-to-illustrate-that ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Boring Reborn trend? **Boring Reborn:** You’ll never forget to bring your umbrella again… especially when you have one that can predict the weather, play music or display digital photos. These umbrellas demonstrate how everyday objects found in nearly every household can be turned into something that adds extra value, like providing information or entertainment. There is huge potential for umbrellas to be used as advertising mediums, particularly when they’re enhanced with eye-catching technologies. In regions where there’s a defined rainy season, you can get a lot of mileage out of “umbrellads." ## At a Glance - Evidence: 5 featured examples - Articles from: May 10, 2006 to Feb 25, 2007 - Published: Dec 1, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Boring Reborn trend ### Everyday item enhancement The trend of adding extra value to everyday items demonstrates that these products have greater untapped potential for additional uses. ### Weather-aware technology Innovation in weather-aware tech is providing new solutions to common problems, such as forgetting to bring an umbrella on rainy days. ### Multi-functional products Products that serve multiple functions, such as umbrellas with built-in speakers or projectors, are becoming increasingly popular as consumers look for gadgets that can streamline their daily routines. ## What the Boring Reborn trend means for industry ### For Consumer electronics As everyday items become more tech-savvy, the consumer electronics industry has the opportunity to create innovative solutions for common problems. ### For Advertising and marketing Enhanced everyday items, such as umbrellas, can provide new opportunities for advertising and marketing, particularly in regions with defined rainy seasons. ### For Fashion and accessory Multi-functional products like the light saber umbrella demonstrate the potential for fashion and accessory industries to create unique and trendy items that serve more than just their traditional purpose. ## Trend signals for Boring Reborn Trend score 4.0 out of 10, from popularity 55%, activity 56%, freshness 8%. - Popularity: 55% - Activity: 56% - Freshness: 8% ## Examples of the Boring Reborn trend 5 featured examples from May 10, 2006 to Feb 25, 2007. - [My Day Electronic Paper Umbrella](https://www.trendhunter.com/trends/my-day-electronic-paper-umbrella) (Category: Unique) Implication: Fashion companies can develop new lines of internet-connected accessories that allow users to personalize their items and provide opportunities for further customization and even… - [Bumperella](https://www.trendhunter.com/trends/bumperella-non-lethal-umbrella): Non Lethal Umbrella (Category: Unique) Implication: Opportunity for design firms to develop innovative products that prioritize safety and user experience. - [Light Saber Umbrella](https://www.trendhunter.com/trends/light-saber-umbrella-led-and-rain-protector-together-at-last): LED and Rain Protector Together at Last (Category: Unique) Implication: Disruptive innovation opportunity: Integrate popular culture references into retail products to attract niche consumer groups. - [Music in the Rain](https://www.trendhunter.com/trends/dap-umbrella): DAP Umbrella (Category: Tech) Implication: The consumer electronics industry can further innovate by exploring products that incorporate audio technology in new and creative ways, such as umbrellas. - [The Smart Umbrella](https://www.trendhunter.com/trends/the-smart-umbrella-for-those-who-tend-to-forget): Flashes on Days it Will Rain (So You Don't Forget) (Category: Unique) Implication: The development of intelligent, forecast-based accessories like the smart umbrella could disrupt the consumer goods industry, creating new opportunities for products that enhance… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)