# Boring Reborn Evolving beyond weather protection, hip umbrellas illustrate that boring staples ca. By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Nov 12, 2007, updated Nov 17, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boring-reborn-evolving-beyond-weather-protection-hip-umbrellas-illustrate-t ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Boring Reborn trend? **Boring Reborn:** You’ll never forget to bring your umbrella again … especially when you have one that can predict the weather, play music or display digital photos. These umbrellas demonstrate how everyday objects found in nearly every household can be turned into something that adds extra value, like providing information or entertainment. There’s huge potential for umbrellas to be used as advertising mediums, particularly when they’re enhanced with eye-catching technologies. In regions where there’s a defined rainy season, you can get a lot of mileage out of “umbrellads”. ## At a Glance - Evidence: 6 featured examples - Articles from: May 10, 2006 to Jul 30, 2007 - Published: Nov 12, 2007 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Boring Reborn trend ### Smart Objects Everyday objects can be turned into something that adds extra value, like providing information or entertainment. ### Personalization Quirky umbrellas can be customized to fit individual preferences through downloaded images. ### Integration of Technology Umbrellas can incorporate technology to deliver new and exciting features, such as music, weather information, and browsing capabilities. ## What the Boring Reborn trend means for industry ### For Retail Retailers can take advantage of opportunities to create and sell umbrellas enhanced with eye-catching technologies. ### For Advertising There is a potential for umbrellas to be used as advertising mediums, particularly when they have been enhanced with eye-catching technologies. ### For Technology Companies in the technology sector can integrate everyday objects with up-to-date tech and develop new combinations of gadgets or systems, like wearable technologies and smart home devices. ## Trend signals for Boring Reborn Trend score 3.9 out of 10, from popularity 52%, activity 56%, freshness 8%. - Popularity: 52% - Activity: 56% - Freshness: 8% ## Examples of the Boring Reborn trend 6 featured examples from May 10, 2006 to Jul 30, 2007. - [My Day Electronic Paper Umbrella](https://www.trendhunter.com/trends/my-day-electronic-paper-umbrella) (Category: Unique) Implication: Fashion companies can develop new lines of internet-connected accessories that allow users to personalize their items and provide opportunities for further customization and even… - [Bumperella](https://www.trendhunter.com/trends/bumperella-non-lethal-umbrella): Non Lethal Umbrella (Category: Unique) Implication: Opportunity for design firms to develop innovative products that prioritize safety and user experience. - [Umbrella Predicts Rain](https://www.trendhunter.com/trends/umbrella-with-brains): Ambient Umbrella Gives 12 Hour Warning (Category: Eco) Implication: Consumer electronics companies can develop smart umbrellas and connected weather accessories. - [Light Saber Umbrella](https://www.trendhunter.com/trends/light-saber-umbrella-led-and-rain-protector-together-at-last): LED and Rain Protector Together at Last (Category: Unique) Implication: Disruptive innovation opportunity: Integrate popular culture references into retail products to attract niche consumer groups. - [Music in the Rain](https://www.trendhunter.com/trends/dap-umbrella): DAP Umbrella (Category: Tech) Implication: The consumer electronics industry can further innovate by exploring products that incorporate audio technology in new and creative ways, such as umbrellas. - [The Smart Umbrella](https://www.trendhunter.com/trends/the-smart-umbrella-for-those-who-tend-to-forget): Flashes on Days it Will Rain (So You Don't Forget) (Category: Unique) Implication: The development of intelligent, forecast-based accessories like the smart umbrella could disrupt the consumer goods industry, creating new opportunities for products that enhance… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)