# Boozy Spa Alcohol-themed spa experiences reposition libations as a wellness ingredient. By [Jana Pijak](https://www.trendhunter.com/janapijak), SVP of Insights & Content | Published May 30, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boozy-spa ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Boozy Spa trend? **Boozy Spa:** Highlighting the health benefits of boozy ingredients, spas are elevated with alcohol-infused treatments. These treatments can involve many different kinds of alcohol including beer, gin, and champagne. ## The consumer insight behind the Boozy Spa trend Consumers are more health and wellness-focused than ever before, which can be seen through increased participation in fitness and self-care activities. However, these same consumers are not entirely running away from indulgence, and view alcohol consumption as an experience to be consumed mindfully instead of regularly. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 25, 2016 to May 24, 2019 - Published: May 30, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Boozy Spa trend ### Alcohol-infused spa treatments Spas are incorporating alcohol into wellness treatments to highlight the health benefits of boozy ingredients and attract wellness-focused consumers who still desire indulgence. ### Luxurious ingredient-based treatments Spas are using lavish ingredients like champagne, caviar, and fine wine to create exclusive experiences that cater to consumers' growing desire for unique and luxurious experiences. ### Niche spa experiences Niche spas like beer spas and gin-inspired day spas are on the rise, catering to consumers looking for unique and immersive wellness experiences beyond traditional spa treatments. ## What the Boozy Spa trend means for industry ### For Beauty and wellness The beauty and wellness industry can incorporate alcohol and luxurious ingredients into their offerings to attract consumers looking for unique and indulgent experiences. ### For Hospitality The hospitality industry can offer exclusive spa experiences featuring lavish ingredients to attract luxury-focused consumers who value unique experiences. ### For Beverage The beverage industry can capitalize on the rising popularity of niche spas by partnering with them to offer unique experiences featuring beer and gin-infused treatments. ## Workshop question How can you create memorable experiences for your core audience while appealing to their senses? ## Trend signals for Boozy Spa Trend score 3.1 out of 10, from popularity 45%, activity 41%, freshness 8%. - Popularity: 45% - Activity: 41% - Freshness: 8% ## Examples of the Boozy Spa trend 6 featured examples from Feb 25, 2016 to May 24, 2019. - [Male-Oriented Spas](https://www.trendhunter.com/trends/male-spa): This Male Spa Offers a Variety of Bourbon-Based Treatments (Category: Luxury) Implication: Incorporating alcohol-based treatments and catering to male customers present disruptive innovation opportunities in the beauty and wellness industry. - [Gin-Themed Spas](https://www.trendhunter.com/trends/gin-spa): 'The Gin Spa' is "the Very First Botanically Inspired Day Spa in the World" (Category: Lifestyle) Implication: With the increasing popularity of craft gin, there is potential for gin and tonic products to be included as a complementary offering to spa treatments and services in the hospita… - [Bathing Beer Spas](https://www.trendhunter.com/trends/water-soak): The Hop in the Spa Offers Luxurious Water Soaks in Microbrew Ale (Category: Lifestyle) Implication: The craft beer industry can collaborate with spas to offer unique experiences leveraging their beer as an ingredient in the spa treatments. - [Luxurious Vinotherapy Spas](https://www.trendhunter.com/trends/ella-di-rocco): Ella di Rocco Tailors the Spa Experience Around Fine Wine (Category: Lifestyle) Implication: The spa and wellness industry can capitalize on the vinotherapy trend by incorporating wine-based treatments and experiences into their service offerings. - [Lavish Ingredient Spa Treatments](https://www.trendhunter.com/trends/champagne-and-caviar): The Four Seasons Paris Spa Offers Champagne and Caviar Treatments (Category: Lifestyle) Implication: Opportunity for skincare and wellness brands to capitalize on the demand for high-end spa treatments that utilize luxurious ingredients and provide a luxurious experience. - [Relaxing Beer Spas](https://www.trendhunter.com/trends/beer-spa): Hop in the Spa is Opening Its Second Location (Category: Lifestyle) Implication: The spa industry can capitalize on the trend of beer-infused wellness experiences by creating new treatments that utilize the nutritional benefits of beer and cater to a growing d… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)