# Boozy Cheese Brands are fusing cheese and alcohol together as a snacking option. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published May 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boozy-cheese ## Key Figures - Trend score: 1.7/10 - Evidence articles: 4 ## What is the Boozy Cheese trend? **Boozy Cheese:** Some brands are pivoting the classic alcohol and cheese pairing to exist as a singular snack. Depending on the variety of cheese, brands are infusing different variations of alcohol including wine, vodka, brandy, and whiskey. ## The consumer insight behind the Boozy Cheese trend Social media serves as a platform for "foodie culture" to grow at a rapid rate. Due to the playful nature of the digital space, consumers have grown more curious and are more likely to experiment with hybrid food options. To satisfy their curiosity, they look for ways to experiment with ingredients and flavors that offer multi-sensory experiences beyond traditional offerings. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 9, 2019 to May 20, 2020 - Published: May 19, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Boozy Cheese trend ### Hybrid Pairings Consumers are increasingly curious and experimenting with hybrid food options, and brands are responding by fusing different ingredients and flavors to offer multi-sensory experiences beyond traditional offerings. ### Alcohol-Infused Foods The use of alcohol as an ingredient is expanding beyond traditional beverages, inspiring brands to create a range of alcohol-infused foods. ### Gourmet Cheese As consumers strive for unique and luxurious food experiences, gourmet cheese products that fuse with alcohol flavors provide an excellent opportunity for brands to tap into this market. ## What the Boozy Cheese trend means for industry ### For Food and Beverage The food and beverage industry can provide value to consumers by responding to the demand for unique and luxurious food experiences. ### For Social media The rise of 'foodie culture' on social media has enabled consumers to easily discover and share unusual food combinations, prompting brands to experiment with new ingredient fusions. ### For Luxury Goods As people increasingly seek out high-end experiences, creating unique and luxurious food products that offer multi-sensory experiences can provide an opportunity for luxury goods companies to cater to the demand. ## Workshop question How can your company develop products that appeal to multiple senses? ## Trend signals for Boozy Cheese Trend score 1.7 out of 10, from popularity 22%, activity 21%, freshness 9%. - Popularity: 22% - Activity: 21% - Freshness: 9% ## Examples of the Boozy Cheese trend 4 featured examples from Dec 9, 2019 to May 20, 2020. - [Alcohol-Flavored Cheeses](https://www.trendhunter.com/trends/alcohol-flavored-cheese): Aldi Created a Selection of Cheese That Tastes Like Vodka & Whiskey (Category: Lifestyle) Implication: Opportunity for collaborations between alcohol manufacturers and food producers to develop innovative products catering to their consumers. - [Irish Whiskey-Infused Cheeses](https://www.trendhunter.com/trends/aged-cheddar): Kerrygold's Aged Cheddar Infuses Irish Whiskey for a Refined Taste (Category: Lifestyle) Implication: Exploring different flavor combinations and using unique ingredients to infuse cheese can create opportunities for innovation and differentiation in the cheese industry. - [Brandy-Infused Soft Cheeses](https://www.trendhunter.com/trends/epoisses-berthaut): Epoisses Berthaut is a Soft Milk Fromage the Infuses Marc of Burgundy (Category: Lifestyle) Implication: Retailers can showcase and market brandy-infused dairy products to cater to the demand for unique and gourmet food experiences. - [Wine-Soaked Goat Cheese](https://www.trendhunter.com/trends/cabra-al-vino): Cabra Al Vino Soaks Aged Goat Cheese in a Red Wine for a Unique Taste (Category: Lifestyle) Implication: Innovations in wine-infused and aged cheese can open up new market opportunities in the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)