# Boozy Board Game Board games market to adult consumers by incorporating drinking. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Oct 18, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/boozy-board-game ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Boozy Board Game trend? **Boozy Board Game:** Drinking games are typically the provenance of college students, but as independent board games grow in popularity among adults, alcohol is a natural accompaniment to further attract consumers. Alcohol-inspired board games are presented as less rowdy alternatives to classic college drinking games, appealing to consumers' nostalgia without betraying the lifestyles that they've developed as they've aged. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 30, 2016 to Aug 5, 2017 - Published: Oct 18, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Boozy Board Game trend ### Adult Board Games Adult-targeted board games have been increasing in popularity, with alcohol-themed board games being a natural accompaniment to appeal to more consumers. ### Alcohol-Themed Games Alcohol-themed board games and labels create unique drinking experiences and appeal to consumers' nostalgia without betraying the lifestyles they've developed as they've aged. ### Sophisticated Drinking Games Traditional drinking games are being reinvented with more sophisticated alternatives that provide a classy and unique party atmosphere. ## What the Boozy Board Game trend means for industry ### For Beverage The beverage industry can innovate game-style marketing for alcohol products, such as creating game-themed labels and drink-related board games. ### For Entertainment The entertainment industry could incorporate more adult-targeted board games and potentially reach new markets by creating alcohol-themed games for more mature audiences. ### For Hospitality The hospitality industry could incorporate games into the dining and drinking experience to create a more interactive and social experience for guests. ## Workshop question What aspect of your target consumer's past could you incorporate into your brand offering to make it more appealing? ## Trend signals for Boozy Board Game Trend score 4.3 out of 10, from popularity 69%, activity 52%, freshness 8%. - Popularity: 69% - Activity: 52% - Freshness: 8% ## Examples of the Boozy Board Game trend 5 featured examples from Nov 30, 2016 to Aug 5, 2017. - [Alcohol-Accompanying Board Games](https://www.trendhunter.com/trends/stranger-stranger1): The Brand 'Stranger & Stranger' Has Released a Board Game (Category: Marketing) Implication: Liquor companies could create unique and engaging branding experiences by designing complementary board games that are meant to be enjoyed alongside their products, ultimately dri… - [Prosecco Drinking Games](https://www.trendhunter.com/trends/prosecco-pong): Prosecco Pong Offers a Sophisticated Alternative to Traditional Beer Pong (Category: Lifestyle) Implication: Opportunity to create and feature more innovatively designed and themed party supplies. - [Board Game-Themed Wine Labels](https://www.trendhunter.com/trends/8-tickets): 8 TICKETS Seeks to Target Younger Demographics With Its New Labels (Category: Marketing) Implication: By implementing innovative and interactive design labeling strategies, wine and beverage companies can expand their targeted audience while also boosting sales and brand loyalty. - [Beer-Themed Board Games](https://www.trendhunter.com/trends/craft-beer-the-board-game): 'Craft Beer the Board Game' Involves Collecting Resources for Recipes (Category: Life-Stages) Implication: The board game industry can leverage the popularity of craft beer to create unique and engaging gaming experiences that cater to beer enthusiasts and novices alike. - [Card-Based Wine Tasting Games](https://www.trendhunter.com/trends/read-between-the-wines): Read Between The Wines! Offers a Playful Experience for Vino Lovers (Category: Lifestyle) Implication: Incorporate card-based games into the wine and spirits industry to enhance wine-tasting experiences and create interactive events for wine lovers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)