# Boozy Beer Infusion Beer brands collaborate with other companies to elevate food products. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Jul 6, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boozy-beer-infusion ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Boozy Beer Infusion trend? **Boozy Beer Infusion:** Traditionally used for direct consumption, beer is emerging as a popular flavor in a variety of food items. Brewers are taking inspiration from the rise of craft alcohol culture, similar to that which is observed in wine consumption, to create tasting experiences that merge beer with application in food. Catering to beer drinkers and experiential foodies, this novelty instills a sense of familiarity in its consumers; combining consumer identity and brand image. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 21 to Jun 28, 2018 - Published: Jul 6, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Boozy Beer Infusion trend ### Beer-Infused Food More brewers are infusing beer flavors in food, gaining popularity among beer drinkers and experiential foodies. ### Craft Beer Culture Craft beer culture is inspiring brewers to create new tasting experiences merging beer with application in food. ### Non-Alcoholic Boozy Treats Brands are creating non-alcoholic boozy treats, such as gummies and caviar, providing unique flavor experiences. ## What the Boozy Beer Infusion trend means for industry ### For Food and Beverage The food industry benefits from the creation of new beer-infused products, tapping into a growing market of experiential foodies. ### For Alcohol Breweries can expand their offerings by collaborating with food companies to create beer-infused products, catering to beer drinkers. ### For Luxury Goods Luxury candy companies are collaborating with beer brands to create high-end, non-alcoholic boozy treats, merging the worlds of alcohol and luxury. ## Workshop question How can your brand create cutting edge products to promote novelty and familiarity that will resonate with consumers? ## Trend signals for Boozy Beer Infusion Trend score 4.4 out of 10, from popularity 71%, activity 53%, freshness 8%. - Popularity: 71% - Activity: 53% - Freshness: 8% ## Examples of the Boozy Beer Infusion trend 4 featured examples from Feb 21 to Jun 28, 2018. - [Boozy Beer Gummy Bears](https://www.trendhunter.com/trends/corona-light): Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas (Category: Lifestyle) Implication: Disruptive innovation opportunity: Exploring the creation of new and exciting products that combine the worlds of food and beverage. - [Boozy Beer Pickles](https://www.trendhunter.com/trends/bread-butter-pickles): Hefeweizen Bread & Butter Pickles are Infused with Beer Instead of Sugar (Category: Lifestyle) Implication: Industry can create and market beer-infused food products or develop low-sugar options to meet changing consumer demands. - [Encapsulated Beer Pearls](https://www.trendhunter.com/trends/beer-caviar): Carlsberg is Sharing 'Beer Caviar' This Year During the World Cup (Category: Lifestyle) Implication: The use of molecular gastronomy and unique packaging designs can create new product development opportunities for beer and spirit companies looking to appeal to adventurous consum… - [Craft Beer-Infused Pizzas](https://www.trendhunter.com/trends/infused-pizza-crust): OvenWorks Pizza and Lakefront Brewery Created a Beer-Infused Pizza Crust (Category: Lifestyle) Implication: Companies in this industry can explore innovative ways to incorporate craft beer into their product lines. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)