# Booze Infusion Booze-infused skincare aims to enrich the self-care process. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 27, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/booze-infusion ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Booze Infusion trend? **Booze Infusion:** Though many stray from skincare items containing alcohol, the many beneficial ingredients that alcohol-based beverages often contain are now being infused into various self-care products and services. The use of wine and beer in these items allows for brands to create distinct selling points while triggering automatic associations with luxury in consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 25, 2016 to Apr 9, 2018 - Published: Aug 27, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Booze Infusion trend ### Food-infused skincare Beauty brands are leveraging the beneficial ingredients present in alcohol-based drinks such as beer, wine, and sake to create distinct selling points and offer unique skincare products and services. ### Clean and natural ingredients Consumers seek skincare products that contain clean, whole food ingredients available in their meals and prefer food-grade additions to their personal care items for topical use. ### Vinotherapy The practice of vinotherapy is gaining popularity whereby beauty and spa centers utilize every part of the grape, including skin and seeds, to offer immersive and luxurious experiences to patrons. ## What the Booze Infusion trend means for industry ### For Beauty and Personal Care The beauty and personal care industry can explore incorporating alcoholic ingredients in skincare products, leveraging clean and natural ingredients, and evoking unique experiences. ### For Food and Beverage The food and beverage industry can create opportunities to supply clean, whole food ingredients to beauty brands and venture into stand-alone vinotherapy services that expand on existing wine-related tourism. ### For Tourism and Hospitality Tourism and hospitality can create unique wine tourism experiences and services such as vinotherapy spas and wine-infused cuisine, beverages, and desserts. ## Workshop question How could your brand better create the perception of luxury in its products/services? ## Trend signals for Booze Infusion Trend score 2.5 out of 10, from popularity 36%, activity 31%, freshness 8%. - Popularity: 36% - Activity: 31% - Freshness: 8% ## Examples of the Booze Infusion trend 5 featured examples from Feb 25, 2016 to Apr 9, 2018. - [Bathing Beer Spas](https://www.trendhunter.com/trends/water-soak): The Hop in the Spa Offers Luxurious Water Soaks in Microbrew Ale (Category: Lifestyle) Implication: The craft beer industry can collaborate with spas to offer unique experiences leveraging their beer as an ingredient in the spa treatments. - [Luxurious Vinotherapy Spas](https://www.trendhunter.com/trends/ella-di-rocco): Ella di Rocco Tailors the Spa Experience Around Fine Wine (Category: Lifestyle) Implication: The spa and wellness industry can capitalize on the vinotherapy trend by incorporating wine-based treatments and experiences into their service offerings. - [Restorative Clay Masks](https://www.trendhunter.com/trends/first-light-the-reboot-mask): Ceramiracle's First LIGHT The Reboot Mask Was Inspired by an Age-Old Recipe (Category: Fashion) Implication: The skincare industry can continue to innovate by experimenting with and incorporating unique combinations of ingredients that offer multiple benefits for various skin types. - [Wine-Infused Face Masks](https://www.trendhunter.com/trends/face-sheet-mask): Miss Spa's Newest Face Sheet Mask Features Red Wine Extract (Category: Fashion) Implication: Skincare brands can capitalize on the trend of incorporating food ingredients, such as red wine extract, to create unique and effective products. - [Sake-Infused Face Serums](https://www.trendhunter.com/trends/boscia): BOSCIA's Hydrating Sake Essence Improves Dryness, Redness and More (Category: Fashion) Implication: Beauty industry can explore creating innovative skincare products using sake-infused serums, caffeine, and sea whip extract. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)