# Boosted Beverage Gen Z turns to high-performance beverages to increase wellness. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 2, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boosted-beverage ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Boosted Beverage trend? **Boosted Beverage:** Teenagers today make up a generation that is both health-conscious and well-informed, two factors which heavily influence purchasing decisions. Gen Z's definition of "wellness" is not limited to counting calories or organic ingredients, however, and they often turn to high-performance products when it comes to food and beverage. More than simply expanding the definition of wellness, this shift speaks to younger consumers' desire for tangible, results-based offerings. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 7, 2015 to Nov 11, 2016 - Published: Dec 2, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, South America, Europe, Asia ## Themes within the Boosted Beverage trend ### Functional Beverages The popularity of beverages that offer more than just hydration, like functional drinks packed with electrolytes, vitamins, and key nutrients, is on the rise. ### Mind-Boosting Drinks Consumers are looking for products like water packets, infused with herbs and adaptogens traditionally used in Eastern medicine that can help improve memory and reduce stress. ### Natural Energy Boosters High-performance beverages like functional drinks infused with Guarana or energizing yerba mate are becoming popular among consumers who are looking for natural energy boosters. ## What the Boosted Beverage trend means for industry ### For Beverage Industry The industry has opportunities to infuse traditional beverages with additional benefits like vitamins and key nutrients. ### For Health and Wellness Industry There is a growing interest in functional drinks and mind-boosting products, which offer benefits beyond traditional hydration and have potential to disrupt the health and wellness industry. ### For Eastern Medicine Industry The popularity of adaptogens and herbs traditionally used in Eastern medicine, suggest a potential for disruption in this industry as more companies add them to their products. ## Workshop question What are you doing to highlight the tangible results of your brand or product? ## Trend signals for Boosted Beverage Trend score 3.4 out of 10, from popularity 50%, activity 45%, freshness 8%. - Popularity: 50% - Activity: 45% - Freshness: 8% ## Examples of the Boosted Beverage trend 5 featured examples from Oct 7, 2015 to Nov 11, 2016. - [Energy-Boosting Waters](https://www.trendhunter.com/trends/functional-drinks): These Functional Drinks are Designed to Boost Brain Power (Category: Lifestyle) Implication: Opportunity for beverage companies to develop and market functional drinks with health benefits as an alternative to traditional energy drinks. - [Antioxidant Water](https://www.trendhunter.com/trends/antioxidant-water): Bai's 'Antiwater' is Twice Purified and Infused with Free Radical Protection (Category: Lifestyle) Implication: Opportunity for beverage companies to develop and market innovative infused water products with added benefits like antioxidants. - [Effervescent Vitamin Beverages](https://www.trendhunter.com/trends/emergenc): Emergen-C is a Fizzy Vitamin Drink Mix Packed with Electrolytes (Category: Lifestyle) Implication: The beverage industry can explore new product development and marketing strategies to tap into the growing demand for healthy and functional drinks. - [Mind-Boosting Water Packets](https://www.trendhunter.com/trends/water-packets): These Four Sigma Foods Water Packets Supply the Body with 'Mind Herbs' (Category: Lifestyle) Implication: Opportunity to develop supplements, functional beverages and refreshing products that promote good health and wellbeing. - [Energizing Kombucha Drinks](https://www.trendhunter.com/trends/yerba-mate-drink): Revive Kombucha is Introducing a Lively Fermented Yerba Mate Drink (Category: Lifestyle) Implication: The introduction of energizing kombucha drinks like Revive Kombucha's Solar presents opportunities for brands to tap into the growing demand for health-conscious beverages. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)