# Boosted Addition New formats allow people to easily integrate immunity-boosting ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 25, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boosted-addition ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Boosted Addition trend? **Boosted Addition:** Immunity-boosting ingredients are being incorporated into people's food and beverage items in new formats--as powders and even condiments that help those consuming them improve their immune health. ## The consumer insight behind the Boosted Addition trend The average consumer who's concerned with keeping up with their nutrition goals often looks for ways to do so without having to change their entire routine to suit specific diets or lifestyle changes. What's easier for these individuals is finding products they they can integrate into existing routines so that achieving their health-related goals doesn't involve too much effort. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 15, 2020 to Jan 26, 2021 - Published: May 25, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Boosted Addition trend ### Immunity-Boosting Food and Beverages With the ongoing pandemic, consumers increasingly prefer products that are simple to integrate into their everyday diet without significant changes. ### Natural, Organic, and Sustainable Ingredients Natural, organic, and sustainable ingredients are becoming more popular as consumers are increasingly conscious of their health and the environment. ### Functional Mushrooms Functional mushrooms are on the rise as immunity-boosting supplements and ingredient for food and beverages. ## What the Boosted Addition trend means for industry ### For Food and Beverage Companies can create immunity-boosting food, beverages, and supplements that are easy to integrate into consumers' existing routines. ### For Health and Wellness As consumers prioritize their health amid the pandemic, companies have an opportunity to offer health and wellness products that enhance immunity-boosting, using natural and organic ingredients. ### For Natural Supplements Functional mushrooms and other natural supplements are an emerging market in the health industry with a strong potential to disrupt the traditional pharmaceutical industry. ## Workshop question How could your brand better integrate its product/service into its customers' routines? ## Trend signals for Boosted Addition Trend score 4.6 out of 10, from popularity 71%, activity 57%, freshness 9%. - Popularity: 71% - Activity: 57% - Freshness: 9% ## Examples of the Boosted Addition trend 5 featured examples from Apr 15, 2020 to Jan 26, 2021. - [Immune System-Boosting Syrups](https://www.trendhunter.com/trends/davinci-gourmet-beverage-boost): The DaVinci Gourmet Beverage Boost is Formulated with Wellmune (Category: Lifestyle) Implication: The health and wellness industry can incorporate immune-boosting ingredients into their products to meet the growing demand for products that support healthy living. - [Health-Focused Mushroom Broths](https://www.trendhunter.com/trends/mushroom-broths): Om Mushroom Superfood's Organic Broths Deliver Nourishment (Category: Lifestyle) Implication: Innovations in creating nutritious mushroom-based broths, soups, and beverages. - [Immunity-Boosting Mushroom Supplements](https://www.trendhunter.com/trends/immune-shrooms): Wylde One's Immune Shrooms Blend Improves Vitality (Category: Lifestyle) Implication: Opportunity for businesses to offer unique immune-boosting supplements and cater to the growing demand for natural health solutions. - [Immune-Boosting Dietary Supplements](https://www.trendhunter.com/trends/doc-of-detox): Doc of Detox Emphasizes the Value of Fulvic and Humid Acid (Category: Lifestyle) Implication: The wellness industry can explore the potential of natural dietary supplements containing Humic and Fulvic Acid to tap into the increasing consumer demand for holistic health solu… - [Immunity-Boosting Fermented Dressings](https://www.trendhunter.com/trends/fermented-dressings): Cleveland Kitchen Debuted Four New Fermented Dressings (Category: Lifestyle) Implication: Cleveland Kitchen's fermented dressings demonstrate an opportunity for the food industry to invest in creating more immune-boosting and probiotic-rich products to meet the growing… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)