# Boomerized Digital Empowered Boomers turn to tech-powered fitness tools to stay in shape. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jan 10, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boomerized-digital ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Boomerized Digital trend? **Boomerized Digital:** An increasing number of fitness-related apps and devices are being used to encourage seniors to lead healthier lifestyles. These tools offer the dual functionality of allowing aging consumers to more seamlessly monitor their wellness paths, while staying abreast of emerging technologies. This confirms the appetite that many Boomers have to experiment and engage with technology more generally and speaks to the way technology facilitates more diverse expressions of wellness for this demographic. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 24, 2018 to Dec 9, 2019 - Published: Jan 10, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Themes within the Boomerized Digital trend ### Senior Wellness Tech With an increasing number of fitness-related apps and devices geared towards baby boomers and seniors, businesses have the opportunity to develop technology that helps seniors lead healthier and more independent lifestyles. ### Voice-activated Health Apps Voice-activated apps like Cuida Health's LiSA are becoming increasingly popular in senior wellness, creating an opportunity for businesses to develop voice-based health systems that cater to the unique needs of older users. ### Smart Hydration Trackers Hydrate reminder devices like Hydra Pulse offer unique hydration tracking functionalities, creating opportunities for businesses to create innovative hydration monitoring devices for seniors and people with mobility issues. ## What the Boomerized Digital trend means for industry ### For Healthcare Technology Businesses in the healthcare industry can leverage these trends to develop new technologies that cater to an aging population who desire to live independently and maintain good health. ### For Fitness Technology Fitness technology companies can provide different methods of working out that older consumers can use with ease and convenience through the rise of senior wellness tech. ### For Smart Home Technology Smart home companies could improve the appeal of smart home technology to seniors by integrating health-focused systems, like Kintell, into their overall product offerings. ## Workshop question How might your brand use technology to better connect with Boomers? ## Trend signals for Boomerized Digital Trend score 4.6 out of 10, from popularity 77%, activity 53%, freshness 9%. - Popularity: 77% - Activity: 53% - Freshness: 9% ## Examples of the Boomerized Digital trend 4 featured examples from Oct 24, 2018 to Dec 9, 2019. - [Magnetic Muscle-Building Machines](https://www.trendhunter.com/trends/musclebuilding-machine): This Machine Uses Magnetic Pulses to Boost Muscle Strength (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating magnetic pulse technology into the design of workout machines and devices to create a new breed of fitness equipment. - [Connected Home Health Trackers](https://www.trendhunter.com/trends/kintell-smart-health-system): The Kintell Smart Health System Encourages Better Lifestyles (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate health monitoring and reminder functionalities into smart home systems. - [Voice-Activated Wellness Apps](https://www.trendhunter.com/trends/senior-wellness): Cuida Health's 'LiSA' is a Friendly Senior Wellness App (Category: Life-Stages) Implication: Creating innovative wellness apps that cater to the elderly demographic can potentially be a lucrative and disruptive opportunity for healthcare and wellness providers. - [Hydration Reminder Devices](https://www.trendhunter.com/trends/hydra-pulse): Hydra Pulse Turns Every Bottle into a Smart Bottle (Category: Lifestyle) Implication: The Hydra Pulse highlights the rising demand for cost-effective smart technology that is inclusive for individuals with varying needs and lifestyles, offering opportunities for co… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)