# Intergenerational Aging Boomers are looking to Millennial culture to keep them young. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Oct 25, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/boomer-youth-culture ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Intergenerational Aging trend? **Intergenerational Aging:** As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 24, 2015 to Nov 24, 2016 - Published: Oct 25, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Top markets: North America ## Themes within the Intergenerational Aging trend ### Intergenerational Aging As Boomers transition into retirement, they are adapting aspects of Millennial culture. ### Boomer-Specific Fitness Classes Specially designed fitness classes are likely to become increasingly popular as boomers express an interest in staying active as they age. ### Boomer Beauty Tutorials With more desire for fashion publications that cater to women aged 50 and over, boomer beauty tutorials are gaining popularity. ## What the Intergenerational Aging trend means for industry ### For Aging and Retirement Communities Communities that cater to aging populations can incorporate modern technology and trends into their offerings to stay relevant. ### For Fashion and Beauty Industry Businesses in the fashion and beauty industry can take advantage of the growing market for aging populations and create products and services that cater to their needs. ### For Special Events and Festivals Industry Creating events and festivals that cater to the boomer demographic can attract a large audience with high disposable incomes and create opportunities for local businesses to make a profit. ## Workshop question How could your brand actively try to appeal to consumers from multiple generations? ## Trend signals for Intergenerational Aging Trend score 3.7 out of 10, from popularity 56%, activity 48%, freshness 8%. - Popularity: 56% - Activity: 48% - Freshness: 8% ## Examples of the Intergenerational Aging trend 6 featured examples from Nov 24, 2015 to Nov 24, 2016. - [Boomer Street Style Platforms](https://www.trendhunter.com/trends/boomer-street-style): Photographer Misja Beijers Captures Aging Fashion Icons on Instagram (Category: Life-Stages) Implication: Disruptive innovation opportunity: Introducing personalized shopping experiences and lines targeting the boomer market, catering to their unique fashion preferences. - [Baby Boomer Festivals](https://www.trendhunter.com/trends/baby-boomer-festival): This Demographic-Centered Event Features Music, Food, Beer and Autos (Category: Life-Stages) Implication: Event organizers can specialize in planning festivals and events tailored towards the Baby Boomer generation, creating unique and memorable experiences. - [Boomer Makeup Tutorials](https://www.trendhunter.com/trends/boomer-makeup): This 50 and Over Beauty Routine is Simple and Fresh-Faced (Category: Life-Stages) Implication: Makeup brands can create age-appropriate product lines and tutorials to cater to the 50 and over demographic, emphasizing skincare and healthy aging. - [Boomer Tech Workshops](https://www.trendhunter.com/trends/tech-workshop): ETAG Hosts Free Tech Training Sessions for Aging Adults (Category: Life-Stages) Implication: Opportunity for educational institutions and training providers to develop specialized tech training programs for aging adults, catering to their unique learning needs. - [Boomer Matchmaking Apps](https://www.trendhunter.com/trends/matchmaking-app): Dating App Stitch is Described as Tinder for the Oldies (Category: Lifestyle) Implication: Dating app industry can capitalize on the aging boomer market by creating platforms specifically designed for their needs and preferences. - [Boomer-Specific Exercise Classes](https://www.trendhunter.com/trends/active-aging-classes): 24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit (Category: Life-Stages) Implication: Gyms and fitness centers can establish targeted business strategies to meet the niche demands of aging boomers for fitness programs and equipment. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)