# Active Aging Consumers search for team-centric activities that make the most of aging. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 30, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/boomer-lifestyle ## Key Figures - Trend score: 2.0/10 - Evidence articles: 6 ## What is the Active Aging trend? **Active Aging:** With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 24, 2015 to Aug 19, 2016 - Published: Mar 30, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Active Aging trend ### Boomer lifestyle activities Baby boomer consumers are interested in ushering in a new stage of life with adventure and experimentation and seeking team-centric activities that cater to them. ### Brain fitness clubs for seniors Offering brain fitness club memberships is an opportunity for businesses to cater directly to aging populations' brain health concerns. ### Senior-specific exercise classes As boomers express an interest in staying active as they age, specially designed fitness classes are becoming increasingly popular and represents an opportunity for businesses to tap into this market. ## What the Active Aging trend means for industry ### For Fitness Fitness regimens are important to baby boomer consumers for physical and mental well-being as they age, creating an opportunity for businesses specializing in senior-specific fitness programs/classes. ### For Travel and leisure As baby boomers begin to retire, they are looking for new experiences, and businesses in the travel and leisure industries can create innovative programs for aging consumers seeking adventure. ### For Healthcare As aging populations continue to grow, healthcare providers can develop methods to help maintain high functioning boomer brain health in an effort to keep mental ailments in check. ## Trend signals for Active Aging Trend score 2.0 out of 10, from popularity 29%, activity 22%, freshness 8%. - Popularity: 29% - Activity: 22% - Freshness: 8% ## Examples of the Active Aging trend 6 featured examples from Mar 24, 2015 to Aug 19, 2016. - [Boomer E-Biking Adventures](https://www.trendhunter.com/trends/ebiking): An Endeavor to Break the World Record for Electric Bicycling in Europe (Category: Lifestyle) Implication: Manufacturers of e-bikes can produce specialized bikes that cater to older demographics, maximizing e-biking accessibility and safety. - [Aging Brain Health Clubs](https://www.trendhunter.com/trends/boomer-brain-health): vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health (Category: Lifestyle) Implication: Fitness clubs can broaden their offerings by incorporating specialized brain health programs for the aging population. - [Senior Activity Vouchers](https://www.trendhunter.com/trends/senior-discount-packages): These Senior Discount Packages Encourage Enriching Experiences (Category: Life-Stages) Implication: The senior discount packages present disruptive innovation opportunities for travel agencies, hotels, and tourist attractions to cater to the needs and desires of the aging popula… - [Boomer-Specific Exercise Classes](https://www.trendhunter.com/trends/active-aging-classes): 24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit (Category: Life-Stages) Implication: Gyms and fitness centers can establish targeted business strategies to meet the niche demands of aging boomers for fitness programs and equipment. - [Boomer Running Groups](https://www.trendhunter.com/trends/fab-50): The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon (Category: Lifestyle) Implication: The fitness industry could create more age-specific and peer-based training programs to meet the needs of boomer women trying to maintain physical fitness. - [Senior Cycling Programs](https://www.trendhunter.com/trends/senior-cycling): Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides (Category: Lifestyle) Implication: Adventure tourism firms and bike tour providers can increase revenue by tailoring offerings to aging populations and developing senior-friendly travel itineraries. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)