# Boomer Dining Food brands entice boomers to their stores and products in unique ways. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 18, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/boomer-dining ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Boomer Dining trend? **Boomer Dining:** Brands looking to broaden their boomer-aged consumer demographic are turning to distinct experiences to do this, with everything from early dining promotions to restaurant spaces coupled with low-impact exercises. These offerings come as brands seek to refocus their efforts on this population, by catering to both their needs and desires simultaneously. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 25, 2016 to Jul 18, 2018 - Published: Jul 18, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Boomer Dining trend ### Distinct experiences for boomers Brands are turning to unique experiences such as low-impact exercises and early dining promotions to broaden their boomer-aged consumer demographic and cater to their needs and desires simultaneously. ### Health-focused adult snacking Revolution Foods has created lunch boxes catering to boomers, offering a healthier, adult take on prepackaged snack food. ### Combining entertainment and food for boomers Smash Park's idea of combining food, drink, and low-impact sports such as Pickellball into one spot is perfect for older consumers to socialize. ## What the Boomer Dining trend means for industry ### For Food Retail Combining packaged goods with fresh food options from around the globe to target both amateurs and experienced chefs. ### For Restaurant Industry Offering early-dining promotions to attract cost-conscious customers, families, and retired people with lower-cost meals. ### For Entertainment Industry Creating spaces for low-impact sports and combining with food, drink, and play in one place that is accessible to older consumers and their families. ## Workshop question How could your brand accommodate necessary aspects of consumers’ lives in a way that aligns with their preferences? ## Trend signals for Boomer Dining Trend score 4.5 out of 10, from popularity 66%, activity 61%, freshness 8%. - Popularity: 66% - Activity: 61% - Freshness: 8% ## Examples of the Boomer Dining trend 5 featured examples from Nov 25, 2016 to Jul 18, 2018. - [Rustic Deli Retailers](https://www.trendhunter.com/trends/rustic-deli): Israel's ZEST is a Grocery Store Modeled After an Authentic Outdoor Market (Category: Art & Design) Implication: The food retail industry can benefit from implementing the trend of rustic deli retailers and creating market-themed spaces that offer both packaged goods and fresh food options. - [Boomer-Friendly Entertainment Spaces](https://www.trendhunter.com/trends/smash-park): Smash Park Combines Food & Drinks with Low-Impact Activities (Category: Business) Implication: The entertainment and recreation industry can benefit from creating immersive spaces that combine food, drink, and low-impact activities tailored to older consumers. - [Adult-Oriented Lunch Kits](https://www.trendhunter.com/trends/readytoeat-snack-boxes): These Ready-to-Eat Snack Boxes are Designed for Health-Conscious Adults (Category: Lifestyle) Implication: Innovation opportunities for companies in the food and beverage industry to create and market adult-oriented snack options. - [Wine-Pairing Deli Shops](https://www.trendhunter.com/trends/deli-shop): London's Prezzemolo&Vitale Offers Artisanal Food and Beverage Selections (Category: Lifestyle) Implication: Disruptive innovation opportunity: Developing innovative food and drink pairings that cater to evolving consumer tastes and preferences. - [Early Dining Promotions](https://www.trendhunter.com/trends/early-dining): Red Lobster is Offering 'Early-Dining Specials' from 11AM to 6PM (Category: Lifestyle) Implication: Restaurants can implement early bird dinner promotions to increase revenue during off-peak hours. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)