# Pendurance Keeping outdated tech relevant through reinvention. By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Oct 1, 2009, updated Nov 19, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/bookwitching-enticing-gimics-that-keep-us-using-pens-and-paper ## Key Figures - Trend score: 1.9/10 - Evidence articles: 8 ## What is the Pendurance trend? **Pendurance:** Despite living in a digital age, many analog innovations are still being held onto. Even those who embrace new technologies hold dear to certain traditions, like the pen and paper. Although notebooks, sketchpads and day planners are no longer necessities, designers are finding inventive ways to retain interest. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 30 to Jul 11, 2009 - Published: Oct 1, 2009 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pendurance trend ### Analog-Inspired Design By finding innovative ways to reinvent traditional methods, designers are able to retain interest amidst the digital age, as seen with graffiti notebooks, plantable journals, and bread books. ### Multi-Purpose Products Hybrid products such as the T-Shirt Sketchbook and Alexander Hulme's pencil-pen provide convenience and practicality for the consumer, advancing the art of multitasking in today's society. ### Sensory-Based Products Designs such as Smencils and fragrant journals showcase the functionality of sensory-based products, which enhance ordinary items by offering an unexpected treat to the user. ## What the Pendurance trend means for industry ### For Stationery and Office Supplies Innovation in the stationery and office supply industry allows companies to stay relevant in the digital age through offering practical and multi-purpose products, as seen with the T-Shirt Sketchbook and Sliced/Bread Notebooks. ### For Gifting and Novelty Items The market for novelty and gag gifts is evergreen, as seen with the book 'Everything Men Know about Women', and there is potential for innovation in this category through sensory-based products and analog-inspired design. ### For Fashion and Personalization The T-Shirt Sketchbook and graffiti notebooks cater to consumers seeking personalized fashion and the expression of their personality through clothing design, showcasing potential for growth in the fashion industry with function-specific products. ## Trend signals for Pendurance Trend score 1.9 out of 10, from popularity 24%, activity 25%, freshness 8%. - Popularity: 24% - Activity: 25% - Freshness: 8% ## Examples of the Pendurance trend 8 featured examples from Jan 30 to Jul 11, 2009. - [Bread Books](https://www.trendhunter.com/trends/sliced-bread-notebooks): Sliced Bread/Notebooks Are a Twist on Your Morning Breakfast (Category: Unique) Implication: Disruptive innovation opportunity: Introducing novel and creative stationery products to attract customers who seek unique and trendy items for personal use or gifts. - [Graffiti Notebooks](https://www.trendhunter.com/trends/graffiti-ready-walls-new-notebook-for-your-street-art-homework): Scratchpad Features Blank NYC Walls for Your Street Art Homework (Category: Art & Design) Implication: Companies within the stationery industry can explore interactive notebook designs to cater to creative individuals and enhance their artistic experience. - [Plantable Journals](https://www.trendhunter.com/trends/blooming-journals-botanical-paperworks-plantable): Botanical Paperworks Has Boxes, Cards and Gifts That Bloom (Category: Eco) Implication: The stationery and paper goods industry can benefit from the innovative and sustainable product ideas of Botanical Paperworks. - [Journaling for Short Attention Spans](https://www.trendhunter.com/trends/listography-short-attention-spans): Listography Cuts Through the Mess and Gets to the Point (Category: Pop Culture) Implication: Opportunity to develop innovative journals or list-based diaries. - [Shapely Notebooks](https://www.trendhunter.com/trends/t-shirt-shaped-sketchbook-designers): T-Shirt Shaped Sketchbook Helps Designers Visualize Final Product (Category: Unique) Implication: The fashion design industry can benefit from products like the T-Shirt Sketchbook by providing designers with creative tools to visualize their t-shirt designs. - [Blank Books](https://www.trendhunter.com/trends/deceptive-book-marketing-everything-men-know-about-women): 'Everything Men Know about Women' Makes a Cheeky Gift Idea (Category: Marketing) Implication: The gifts and novelties industry can capitalize on the trend of blank and satirical books as novelty gifts. - [Pencil-Pen Hybrids](https://www.trendhunter.com/trends/alexander-hulme-hybrid): Alexander Hulme Makes a Frankenstein Writing Utensil (Category: Art & Design) Implication: Stationery companies can develop hybrid writing utensils that combine the features of different writing instruments, offering convenience and versatility. - [Scented Pencils](https://www.trendhunter.com/trends/scented-pencils-smencils): ‘Smencils' Give You an Unexpected Treat When You Sketch (Category: Art & Design) Implication: The stationery industry can explore the potential of hybrid products and multi-purpose designs to appeal to diverse consumer needs. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)