# Bone Broth Meal Bone broth is incorporated into meals and other alternative formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 5, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bone-broth-meal ## Key Figures - Trend score: 1.7/10 - Evidence articles: 4 ## What is the Bone Broth Meal trend? **Bone Broth Meal:** Bone broth, typically offered in soup and beverage form, is now being adopted into a variety of other formats ranging from smoothies to snack bars. These items provide an alternative for individuals seeking out holistic health trends. ## The consumer insight behind the Bone Broth Meal trend For health-conscious consumers, balancing their nutritious needs with convenience is crucial in order for their routines not to be completely altered by their wellness-related preferences. These individuals look for ways that they can adapt their regular eating schedules with nutritious ingredients--preventing them from having to disrupt their day-to-day rituals. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31, 2018 to Mar 5, 2019 - Published: Mar 5, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bone Broth Meal trend ### Alternative Bone Broth Formats Bone broth is being incorporated into a variety of alternative formats such as smoothies and protein bars. ### Culinary-Inspired Pet Meals Pet owners are turning to humanized pet food products that offer culinary-inspired recipes. ### Healthy Convenience Foods Health-conscious consumers seek out nutritious convenience foods that fit into their regular routines. ## What the Bone Broth Meal trend means for industry ### For Food and Beverage The food and beverage industry can capitalize on the trend of incorporating healthful ingredients into traditionally indulgent products. ### For Pet Products The pet products industry can tap into the trend of humanizing pet food by introducing new and premium recipes for pets. ### For Wellness The wellness industry can meet the demand for healthy convenience foods that cater to individuals' specific dietary and nutritional needs. ## Workshop question How could your brand provide alternative formats of its product/service to suit the needs of more consumers? ## Trend signals for Bone Broth Meal Trend score 1.7 out of 10, from popularity 25%, activity 19%, freshness 8%. - Popularity: 25% - Activity: 19% - Freshness: 8% ## Examples of the Bone Broth Meal trend 4 featured examples from May 31, 2018 to Mar 5, 2019. - [Culinary-Inspired Pet Meals](https://www.trendhunter.com/trends/mix-it-meals): Nulo's 'Mix-It Meals' Introduce Premium Recipes for Dogs and Cats (Category: Lifestyle) Implication: The pet food industry can capitalize on the trend of culinary-inspired pet meals by developing and offering a wide variety of high-quality, customisable, and nutritionally balance… - [Bone Broth Protein Bars](https://www.trendhunter.com/trends/bone-broth-protein-bar): Dr. Axe's Protein Bars are Made with Zero Dairy Products (Category: Lifestyle) Implication: The food and beverage industry can explore the use of bone broth protein and create new product offerings that cater to health-conscious consumers. - [Bone Broth Waffles](https://www.trendhunter.com/trends/bone-broth-waffles): The Osso Good Café Serves Waffles Made with Its Signature Bone Broth (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating bone broth into recipes and creating new bone broth-based products. - [Bone Broth Smoothies](https://www.trendhunter.com/trends/drink-bone-broth): Brodo's 'Brothie' Offers a New Way to Drink Bone Broth (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the bone broth smoothie trend by developing and marketing innovative products that combine bone broth with other natural ingredien… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)