# Bollywood Mania ‘Slumdog Millionaire' sparks western curiosity into Indian culture. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Mar 27, 2009, updated Mar 30, 2009 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bollywood-mania-slumdog-millionaire-sparks-western-curiosity-into-indian-cu ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Bollywood Mania trend? **Bollywood Mania:** Slumdog Millionaire certainly left its mark in Hollywood, but the Academy Award winning flick’s influence extends well beyond its Oscar success. A new found interest in Bollywood and East Indian culture swept western pop culture this year, from music videos and concert tours, to fashion. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 15, 2008 to Mar 25, 2009 - Published: Mar 27, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Bollywood Mania trend ### Bollywood & East Indian culture swept western pop culture The increased interest in Bollywood and East Indian culture present an opportunity for designers to incorporate traditional Indian fashion and jewelery into mainstream Western fashion. ### Customized Bollywood posters Creating customized Bollywood posters with cartooned interpretations of submitted photos is a unique way to make announcements for events like engagements or weddings and presents a disruptive innovation opportunity for small ad firms or businesses focused on personalization. ### Celebrities embrace Indian culture The popularity of Indian traditions and culture among Western celebrities presents an opportunity for companies to collaborate, create endorsement deals, and thus widen market and endorsement reach. ## What the Bollywood Mania trend means for industry ### For Fashion With increased interest in traditional Indian clothing and jewelery design, fashion companies have the opportunity to incorporate traditional Indian designs into mainstream Western fashion. ### For Personalization/Printing Customized Bollywood posters offer an innovative way to personalize a variety of events, disrupting traditional forms of communication and invitations. ### For Endorsements & Collaborations Increased popularity of Indian culture among Western celebrities opens up opportunities for endorsement deals with those celebrities, as well as opportunities for collaboration between Indian companies and Western brands. ## Trend signals for Bollywood Mania Trend score 4.1 out of 10, from popularity 68%, activity 46%, freshness 8%. - Popularity: 68% - Activity: 46% - Freshness: 8% ## Examples of the Bollywood Mania trend 6 featured examples from Dec 15, 2008 to Mar 25, 2009. - [Emerging Screen Sirens](https://www.trendhunter.com/trends/freida-pinto-fuels-explosive-fantasies): Will Freida Pinto Shoot to Fame After ‘Slumdog Millionaire' Suc (Category: Marketing) Implication: Fashion brands can leverage celebrity endorsements and provocative photoshoots to showcase their products. - [Indian-Themed Fashion Ads](https://www.trendhunter.com/trends/ermenegildo-zegna-couture-ss-09-campaign): Ermenegildo Zegna Couture S/S ‘09 Campaign (Category: Fashion) Implication: The luxury fashion industry can leverage the trend of Indian-themed fashion ads to attract affluent consumers looking for unique, culturally-inspired designs. - [Subway Music Videos](https://www.trendhunter.com/trends/slumdog-millionair-motivation-pussycat-dolls-make-version-of-jai-ho): The Pussycat Dolls Remake 'Jai Ho' from Slumdog Millionaire (Category: Pop Culture) Implication: The entertainment industry can explore partnerships between musicians and filmmakers to create engaging and memorable content that appeals to a wide audience. - [Hollywood Channels Bollywood](https://www.trendhunter.com/trends/india-inspired-hollywood-trends): 5 Indian Traditions Being Embraced by Celebs (Category: Fashion) Implication: The increasing popularity of Indian-inspired fashion among Hollywood celebrities presents opportunities for traditional Indian designers to break into the Western market and expan… - [Bollywood Mania](https://www.trendhunter.com/trends/bollywood-hits-the-mainstream): Even Britney Spears Infuses Her Concert With ‘Slumdog Millionaire' Mov (Category: Celebs) Implication: Jewelry designers can tap into the demand for Indian-inspired accessories and create unique pieces that cater to consumers interested in Bollywood fashion. - [Custom Bollywood Signs](https://www.trendhunter.com/trends/custom-bollywood-sign-personalized-movie-poster): Have Yourself Immortalized in a Faux Cheesy Movie Poster (Category: Art & Design) Implication: The event planning industry can leverage the trend of personalized cartooned interpretations for creating unique and memorable event invitations and promotional materials. ## Recent trend clusters - 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